It’s a fact that most customers rather leave and not do business with you than complain. Survey’s are a great way to get the “pulse” of what’s going on in your business.
No business owner can be everywhere at the same time. Things are just going to fall through the crack. It’s a fact of life.
However by regularly surveying your customers you can see repeat “patterns” in your business that may need your immediate attention.
If one customer complains about something is one thing but if you’re getting complaints about the same thing over and over again, that’s cause for concern.
I make sure we do a monthly survey in every business that I own or I am a part of.
The other day I took the family out for a little “cheat meal” at the Metro Pizza in Las Vegas.
I thought they did a brilliant job with their survey. They made it fun and simply….
If you’re not doing a survey in your fitness business you’re totally leaving a lot of money on the table.
Surveys also shows your customers that you care and that their opinion really matters.