by 7Figure Sam | Aug 29, 2011 | 22 Fundamental Laws of Marketing
Ma fitness business owners think the fitness marketing battle is between products and that in the long haul the best product will win. They preoccupy their research with finding facts and analyze it enough to ensure they will gain the prospect’s trust. Once they are...
by 7Figure Sam | Aug 27, 2011 | 22 Fundamental Laws of Marketing
The rule of thumb with this Fitness Marketing law is to get into your prospect’s mind first. The first fitness marketing law, Law of Leadership, states one must be first in the marketplace. Does this mean the Law of the Mind cancels leadership? Not at all; It modifies...
by 7Figure Sam | Aug 24, 2011 | 22 Fundamental Laws of Marketing
Fitness Marketing Law #2 – The Law of Category basically means, if you can’t be the first in a certain category then create a new category you can be first in. Remember in the Law of Leadership I mentioned being second doesn’t mean your product can’t be...
by 7Figure Sam | Aug 24, 2011 | 22 Fundamental Laws of Marketing
Fitness Marketing Law #1 – The Law of Leadership states it’s better to be first in a category than it is to be better. Why? Because people usually remember who was first in a given category or who the number one leader is, but they don’t remember the second...
