Become THE Only Name in Town

Become THE Only Name in Town

The best way to be successful in business is to differentiate yourself from everyone else. Everyone knows they need to differentiate but for some reason they just don’t do it. They are too busy watching everyone else to see what they are doing. NEWS FLASH:...
Complicated Business = Misery

Complicated Business = Misery

I honestly think that as humans we tend to complicate things more than necessary. That’s no different with fitness pros and their businesses. Most fitness pros are getting burnt out NOT because they are training too many clients BUT because they have made a...
Desperate Marketing ;(

Desperate Marketing ;(

Last week a coaching client of mine asked me to take a look at his “reactivation” email and give him my honest opinion. Below is our conversation. Please pay attention to how he went from sounding desperate in the first email and “begging” to...
Don’t Do This At Your Studio

Don’t Do This At Your Studio

This is something that I struggled with for years. Until recently I myself struggled with this. What is it you ask? Here it goes…. “To Workout or Not Workout At My Own Facility That is The Question” From a time management stand point it should be an...