Archive for November, 2011

Fitness Marketing Law #16 – The Law of Singularity

Fitness Marketing Law #16 – The Law of Singularity

Posted on 10. Nov, 2011 by .

1

The Fitness Marketing law of singularity means there’s only one move for every situation that produces considerable results. This law coincides with the concept of being first in the prospect’s mind. That is always the goal, to be first. But, sometimes entrepreneurs cannot be the leader and become impatient so they try harder to beat the competition and end up using the same strategy, which can end in failure. The history of marketing has shown there’s only one move, a single, bold strike that works in producing remarkable results.   Competitors always have a weak point, a vulnerable place, and this is the focal point of your single, bold strike. I’m not saying to fight and hit below the belt, but what brings on substantial results is striking the competition with the unexpected.   The military uses these tactics and has received substantial results. Think about when Japan attacked Pearl Harbor. No one was expecting it or saw it coming and in one, single, bold strike Pearl Harbor was under siege with the U.S. military scrambling to fight back and save lives. Successful military commanders study the battleground looking for the enemy’s weak spot and then strike with one bold […]

Continue Reading

Sam’s Lounge with Zach and Jonas

Sam’s Lounge with Zach and Jonas

Posted on 10. Nov, 2011 by .

2

[youtube BrSR7pWUNqU] Zach: We’re in Sammy’s lounge. Hey boss. Sam: Oh, hey. Zach: Boss, you eat cookies? Sam: I’m going catabolic, man. Zach: Boss, you eat chocolate chip? Sam: Yes, I will take a chocolate chip, chocolate. Zach: Oh, boss. You got to be careful. You’re working hard, boss. You’re working too hard. Sam: I don’t have milk. Zach: I’ll get your milk right away. Jonas: Oh, let’s get the milk. Zach: All right. I will get that milk. I will get it. You know, I’m getting it, sir. Sam: I was telling this girl, milk does the body good. But damn, how much do you drink? Jonas: Where’s the milk at? Go find the milk. Get the milk. Yes, you’re in Sammy’s lounge. You got to hustle. Sammy doesn’t play. He will fire you. Zach: What does the boss want? The chocolate milk? Jonas: Chocolate milk? Sam: Chocolate milk. Jonas: Hurry up, man. Sammy is going to fire you. Zach: Oh wait. He needs organic milk. He needs Pearl Organic Soymilk to keep that skin looking really good. Sam: No, no, no I don’t like them soymilk. I don’t want any estrogen. Zach: That’s right, estrogen. Jonas: All right. […]

Continue Reading

Kaiser, Michael And A Challenger

Kaiser, Michael And A Challenger

Posted on 09. Nov, 2011 by .

1

  Michael: Hey. What’s up, guys? My name is Michael Duivis with Super-Trainer.com and I’m standing here with a super special guest. You may know him because he’s the guy that started Super-Trainer.com. His name is Kaiser. Now he’s visiting me in Southern California and of course we’re talking a little bit about business and he told me the story about this lady that came in to his boot camp and anyway, I will just have you take it over from here. Kaiser: Yes. So I’ve been hanging out in Cali for a few days. I had a few things to do out here, a couple of people to visit. It has been real cool. I’ve been staying with Michael. I’ve been having a lot of fun. I rented a car I never drove before, the Dodge Challenger. Me and Michael are big car buffs so we’ve been having a lot of fun doing burnouts on this thing and just hanging out, eating good, relax and just chilling out. So yes, so me and Michael were talking and it’s funny the things me and Michael have been talking about, the offers we put out there, how we get clients, conversions […]

Continue Reading

7FigureSam Interviews Leree

7FigureSam Interviews Leree

Posted on 08. Nov, 2011 by .

7

[vimeo 29965804]     Sam: Hey. What’s happening, Super Trainers? It’s Seven-figure Sam right here with you and I’m here visiting one of my former employees and a matter of fact, she moved away when she worked for me and now take a look at what she has got. Check this out. Look at what it says. What GPA. Hey Leree, what’s happening? Leree: Hey. Sam: Say hi to Super Trainers. Leree: Hey, Super Trainers. How are you? Sam: Awesome, man. Leree, now you’re part of Fitness Concepts three years ago and you moved away and now you got some businesses going and stuff like that. Leree: Yes. Sam: And we just saw each other the first time in a couple of years. Leree: I know. It has been a while. Sam: Well, you’re keeping in great shape. Leree: Thank you. Sam: Now here’s the thing. I was just talking to you over lunch and you said that even though like you pretty much have everything you want in life, you still work out as a personal trainer. Leree: I do. Sam: You still work a few hours as a personal trainer. Leree: I do. Yes. Sam: I mean you […]

Continue Reading

Do This Or Go Out Of Business

Do This Or Go Out Of Business

Posted on 07. Nov, 2011 by .

1

    Branding consultant Joe Calloway wrote a great 2003 book titled Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison. He talks about how brands like Apple and BMW position themselves so that price is not even a factor in consumer’s decision making process. If you want to be successful, Calloway contends, you’ve got to get past people’s overly rational, price-oriented minds and forge emotional connections with people. If you want to become a category of one, you must do the following: Through your branding, you have to answer “Who are you?” You have to let your passion, your mission, your goals and your vision shine through. What you need is Vision, Focus, Commitment: these are things people connect with. Calloway reminds that you can have the best prices, the best products or the best quality service, but that is simply not enough in this competitive marketplace. These days, you need people to differentiate yourself by reaching out and connecting with people. The best way to put yourself in a higher price bracket is to create an entirely new category, where you are the only one in it. You have to do what others are […]

Continue Reading