Archive for 'Marketing Fitness'

DIRECT MARKETING FOR PERSONAL TRAINERS: A DEFINITIVE INTRODUCTION

Posted on 31. May, 2010 by Kaiser.

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There was a time when I was once an innocent trainer with a very humble view of what it meant to be a trainer.  I was looking at what everyone else was doing and based my plan off of that. So like everyone else, I was “working hard”, hustling for clients, and goofing off the rest [...]

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PERSONAL TRAINER DONE REAL GOOD! Taking A Look At UFC President And Former Personal Trainer Dana White …

Posted on 17. May, 2010 by Kaiser.

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I try to keep things as realistic as possible here, to help you achieve your immediate income goals and execute your current action plan so you can start getting results and making more money right now.  That’s the purpose of showing you a lot of success stories from blog readers, all the way to top [...]

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ARE YOU A LINCHPIN? KAISER’S BOOK CLUB EPISODE #4 – Looking At Seth Godin’s New Book

Posted on 14. May, 2010 by Kaiser.

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If you work for a big-box healthclub, or are even a staff trainer at a smaller club, I feel sorry for you. When you work for a gym, you’re a commodity – when someone wants a trainer, the training manager’s eyes scan the gym floor and he randomly picks the first trainer walking buy to [...]

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FROM FLAT BROKE TO FIT-BIZ OWNER: Greg Crawford Fills Us In On His Success Secrets (special guest post)

Posted on 11. May, 2010 by Kaiser.

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7 Steps To Go Independent And Finally Quit Your Job Guest post by Greg Crawford Right now as I write this article, I’m on an airplane headed to the Fitness Business Summit. This will be my second one, but last year I was still a broke burnt out trainer working for a corporate gym. [...]

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A GREAT BOOK TO READ WHILE YOU’RE ON THE CAN: HOW TO BE A FIERCE COMPETITOR BY JEFFREY J. FOX (Kaiser Book Club Episode #3)

A GREAT BOOK TO READ WHILE YOU’RE ON THE CAN: HOW TO BE A FIERCE COMPETITOR BY JEFFREY J. FOX (Kaiser Book Club Episode #3)

Posted on 04. May, 2010 by Kaiser.

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If you’ve been following my advice and have an assistant or two and a few full blow employees under you, you know that you’re day is still filled from morning to night with new things to do.  The work (or a better word is opportunities) do not go away just because there are more [...]

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Are BOOTCAMPS Really A Good Idea For Personal Trainers? Let’s Talk To Georgette Pann And You Be The Judge …

Posted on 30. Apr, 2010 by Kaiser.

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Personal Training is the best way to start a simple training practice paying you high hourly rates -you need about a dozen clients to earn pretty damn close to six figures.  Just make sure that even when things are small, you stay smart and treat it like a real business. From there you can grow [...]

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WHAT’S MORE IMPORTANT FOR PERSONAL TRAINERS, STYLE OR SUBSTANCE? (plus new Super-Trainer GRAPHICS SERVICES)

Posted on 27. Apr, 2010 by Kaiser.

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“What usually wins fights is not so much style as content.” A.J. Liebling (famous American journalist) I would have to agree with A.J. – it’s usually substance that wins over style, hype, and flash in most battles – not just in the fight game, but in getting started with your personal training business as well. That being said, [...]

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HOW TO STEP YOUR PERSONAL TRAINING GAME UP | Raising Your Training Rates Part 3 of 3

Posted on 25. Apr, 2010 by Kaiser.

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It’s pretty interesting what we’ve been talking about in this series so far -it hasn’t been client getting strategies, or advertising, or anything like that. It’s been about getting more out of what you already have – getting more from each client and each training session.  And not in a sales judo kind of [...]

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RAISING RATES THROUGH BETTER SESSION DESIGN: Raising Your Personal Training Rates Part 2 of 3

Posted on 23. Apr, 2010 by Kaiser.

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(This article is adapted from THE SIX-FIGURE TRAINER MANUAL and originally appeared in Personal Fitness Professional Magazine.) If you need a sudden jolt of credibility and need to add value to your training sessions so you can charge the highest rates in training, either for your solo or group sessions, progress tracking is it. And [...]

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HERE WE GO AGAIN … SUPER-MARION IS BACK TO SMASH ANOTHER CLICKBANK RECORD | Join Joel On His New Promotion, Make Money, And Learn About This Side Of The Business

Posted on 20. Apr, 2010 by Kaiser.

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Uh, oh – just when you thought it was a good time to start work on your e-book, Joel Marion is back to launch another one of his fat-loss programs. In case you don’t know about it, Joel has has been on a tear of breaking the CLICKBANK record on three day promotions since [...]

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RAISING YOUR PERSONAL TRAINING RATES PART 1 of 3: CHOOSING A SPECIALTY

Posted on 19. Apr, 2010 by Kaiser.

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Article on choosing a Personal Training specialty originally published in PFP Magazine. Through this blog, emails, and speed coaching sessions I have held with MANUAL owners from time to time, I’ve talked personally to literally hundreds of trainers looking to start their own training business, get more clients, and make more money, and there’s one common [...]

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SUPER-TRAINER LICENSING SUCCESS STORIES: A Big Step Up From The Stone Ages

Posted on 15. Apr, 2010 by Kaiser.

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I sat down for coffee recently with someone I’ve known for a while  (and you may have seen featured on the blog), celebrity trainer Cynthia Conde.  She’s a fellow trainer and highly successful bootcamp operator in my area, and she’s been there from the beginning witnessed first hand how I took off as a [...]

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Patterns On How People Search For A Personal Trainer And Fitness Information (and what you can do about it).

Posted on 12. Apr, 2010 by Kaiser.

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The internet’s strange in that you can express desires that you can’t or wouldn’t admit to anyone else or anywhere else.  Google has become everyon’s best friend. This matters because we can get accurate and almost real time data about what’s going on in the general populations heads at any given time.  It’s a really unique [...]

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FIVE KEYS TO RUNNING A PERSONAL TRAINING BUSINESS: Special Guest Post From Nicki Anderson

Posted on 09. Apr, 2010 by Kaiser.

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Guest post on a running a Personal Training Business from IDEA Personal Trainer of the Year Nicki Anderson: After more than 12 years of owning my own business I have come to realize there are certain pieces of the “training” puzzle that are necessary to create and maintain a successful business; be it for independent trainers [...]

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KAISER’S BOOK CLUB EPISODE #2: WINNING BY JACK WELCH

Posted on 06. Apr, 2010 by Kaiser.

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Hiring and management advice for Personal Trainers and Fitness Entrepreneurs. Although many of us are “just” Personal Trainers and not large company CEOs, you’d be hugely mistaken to think tat you don’t have something to learn from the top business minds. Their knowledge in running multi-billion dollar companies and leading them to even greater results has [...]

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SUPER-TRAINER AWARDS: The World’s Worst Personal Trainer

Posted on 01. Apr, 2010 by Kaiser.

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I’m starting a new category here on Super-Trainer called the SUPER-TRAINER AWARDS.  First off I’d like to hand out the award for THE WORLD’S WORST PERSONAL TRAINER.  Second place goes to this guy: Oh and here’s the first place winner (this video is so raunchy I couldn’t house it on this site  – if you’re [...]

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HOW TO SELL EFT PERSONAL TRAINING SESSIONS: The Truth Behind EFT No-one’s Talking About

Posted on 29. Mar, 2010 by Kaiser.

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Every now and then I like to send an update out to my SUPER-TRAINER customer list with helpful tips that I don’t share on the blog … I haven’t done that in a long while, so I was putting something together this morning and just about to hit SEND when I realized that this info would [...]

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KAISER’S BOOK CLUB EPISODE #1: HOW TO GET RICH BY FELIX DENNIS

Posted on 27. Mar, 2010 by Kaiser.

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You know every now and then I’ll find a blog I like almost as much as Super-Trainer … Ok I’m kidding, but I did somehow stumble across a MAKE MONEY, GET RICH type of blog recently, and of course there’s no shortage of those online.  But this one was putting out some good content and resources, [...]

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