Archive for 'Marketing Fitness'
Posted on 13. Jan, 2014 by 7Figure Sam.
Hey Super Trainers…. Hope you, your business and your family are all doing well. Last Friday and Saturday, I had a dozen of my mentoring students in town for a visit. It wasn’t a typical industry “mastermind” where a bunch of trainers get together and talk about “how to set up squeeze pages” or “what to put in their auto responders” I am a firm believer that we humans learn much more by seeing and experiencing that by sitting in a boring class room listening. Our little mastermind was more like a field trip. They got see, feel and experience first hand my gym’s culture, energy and clients. We even drove down to our newest location in Fontana. The expressions on their faces was priceless. I could see all the ideas flowing in their head looking and experiencing everything. Best of all, this was an unexpected surprise for being a part of my coaching program. They all had no expectation that someday, I will be inviting them, treating them and taking them on a little field trip. Why am I telling you this…. Believe me, I am not trying to impress you and say “I do this and I do […]
Posted on 06. Jan, 2014 by 7Figure Sam.
Hey Super Trainers, I think these days some are missing the boat BIG TIME. These are the 4 hour work week guys who just want to push a button and make money. These people seem to have lost “The Art of Hustle” And that’s building a business one relationship at a time. I don’t know about you but we been SLAMMED for January. The last 3 days, I personally met with over 150 new clients who are starting our 6 week challenge on January 6th. Unlike some other gurus, I LOVE what I do and I love meeting new people. Sure, I could have delegated that to someone else… But I believe in making personal connections and building a business one client and one relationship at a time. These new clients were thrilled that the “boss” actually took the time to meet with them individually and getting to know them. I also made sure that we were friends on Facebook and added them to my our “private” Facebook Group. My goal this year is to open up 8 more locations and have a total of 15 locations to serve more people. I will do that by hustling and making more […]
Posted on 02. Jan, 2014 by 7Figure Sam.
I normally don’t do predictions…. But after literally spending hours on SKYPE for the past month and speaking to over 100 fitness pros… (To be honest, it was a little depressing to see how bad it is out there for most of fitness pros) I now have a clear understanding of why so many fitness pros are flat out BROKE and UNHAPPY. And my prediction. The saga will continue and more and more fitness pros will either quit or have to supplement their income elsewhere. (Most fall into the trap of MLM (Multilevel Marketing,Which is yet another get rich quick scheme) Unless of course they wake up and smell the coffee. Here are some things that I discovered… Most Fitness Pros Are BROKE and UNHAPPY because: They are awesome “technicians” but horrible marketers. They are awesome “marketers” but they couldn’t point to their gastrocnemius. They are constantly worrying about what others are doing instead of worrying about What they are good at. It’s OK to see what others are doing in the industry but at some point your business has to be unique to you. They are looking for a “push button” sit on the beach automated lifestyle. Having a […]
Posted on 31. Dec, 2013 by 7Figure Sam.
Hey Super Trainers… Are you ready for 2014 new year resolution rush? I hate to be the bearer of bad news… But you’re most likely too late. “But what do you mean Sam, isn’t January the best month for personal trainers?” Yes and NOPE. Yes if you market to them WAY BEFORE Christmas (actually before even Thanksgiving) to get their commitment and money before they go out there and spend it all. NOPE if you didn’t. You see MOST people are flat out broke for a few months after the Holidays. How many times have you heard this before… “I overspend on Christmas, so I have to take a couple of months off from training to pay off these cards” Sure the sales are up at the local big box gyms… But remember they are selling a $13-$29 per month membership. MOST people cannot afford to hire a $200-$600 a month personal trainer/boot camp right after the Holidays. (They have already spend their money on gifts, Christmas, etc…) In our businesses (and my coaching client’s) we market to the new year resolution “population” in November so that we get to their “money” BEFORE Nordstrom, JC Penney, Toys-R-US, etc…. In each […]
Posted on 30. Dec, 2013 by 7Figure Sam.
Hey Super Trainers… Hope you had an awesome Christmas and I hope that you’re ready to bring in 2014 with a BANG. No my wife is not leaving me BUT (at least I hope not, where else can she find all of this 5’5″ short, white and handsome ;) let me tell you how this relates to your fitness business. A topic that keeps coming up lately when I talk to many fitness pros is “sales agreements/contracts” It seems like it’s the “industry standard” to lock people up into long term contracts. As you all know by now, I like to do my own thing and don’t care about the so called “industry standards” made by people who don’t or operate a real fitness business. Some fitness pros that I have spoken to lately seem to make “buying” plain old difficult for their prospect by offering a million different programs/price variations and contracts. This one particular fitness pro that I was talking to literally had 14 different options and variations to his programs. When I asked him how many clients he has he said “39”. NO WONDER…. Don’t forget the cardinal rule that “A CONFUSED MIND ALWAYS SAYS NO” Again, […]