Archive for June, 2013
Posted on 12. Jun, 2013 by 7Figure Sam.
Wow factor is the 3rd Pillar of fitness business success. In previous emails I discussed that Marketing and Sales were the first two factors. But what happens after that? Every great company from Apple to Trader Joe’s focuses on WOWing their customers. How do you really define “Wow”? I’ve always been a fan of objective measures as much as possible. So, let’s get right to it.
Posted on 11. Jun, 2013 by 7Figure Sam.
So a few days a ago I mentioned that the first pillar of business success is MARKETING. I also talked about how to differentiate yourself from others in your marketing effort. The Second Pillar of building a SOLID fitness business is SALES. Marketing gets people in the door But What’s the use if they don’t buy? Unfortunately, most sales seminars and books I see written by gurus push the same tired “systems” of selling. They call it the sales script. “Overcoming Objections” or some crap like that. I absolutely HATE when someone reads me a script. I am not a robot. Neither are your prospects.
Posted on 07. Jun, 2013 by 7Figure Sam.
Hey Super Trainers, In the next 7 days I am going to send you 7 pillars of building a SOLID fitness business. The first pillar is marketing. Full Disclosure: This is assuming that you already have a GREAT product or service. If you have a shitty product or service then you need to fix that first before you get in front of more people. If you don’t you’ll accelerate your own demise.
I often hear some gurus talk about post cards, Facebook, lead boxes, etc…… That’s like looking for a wife/husband and not knowing what kind of person you really want as a partner.
I also get the whole…. “You can have the best product in the world, but if you keep it in your warehouse or garage (not too dissimilar to many fitness businesses), then no one is going to buy it.” So, you need to generate traffic and expose your product. But you need to generate it the right way. The question is, how do you go about attracting new customers?
Posted on 03. Jun, 2013 by 7Figure Sam.
Years ago my very good friend Big Chris Mccombs gave me the nickname “7Figure Sam”
He was referencing that my studio grossed over 7figures.
I liked the title at first, but as time has gone on, I have started to think that it only shows a single facet of my character.
I guess I have EVOLVED…..
So it got me thinking… YOU DAMN STRAIGHT I THINK ABOUT THESE THINGS!
I asked myself what are your life priorities?
What do I really want out of life?
The answer wasn’t just FIGURES?
What are my 7 Fs that I base my life around? My real priorities.