Archive for September, 2012

Fitness Marketing – Kaiser Interviews Sam

Fitness Marketing – Kaiser Interviews Sam

Posted on 17. Sep, 2012 by .

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This is Kaiser. You’re watching me on Super-Trainer. I’m back after a very long time of Sam running the show very well. I’m back to give you some content and take over for at least a few minutes. So my guest today is 7-figure Sam. Sam, how does it feel to be on Super-Trainer?

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How To Pick Up Chicks (And Lots More New Clients With Email)

How To Pick Up Chicks (And Lots More New Clients With Email)

Posted on 14. Sep, 2012 by .

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Back in 2009 big Chris McCombs and I got to talking about our favorite sales and persuasion books. One of the books he recommended was “The Game” It’s by Neil Strauss. And it’s about the underground pick up artist society. Very fascinating book. Side note: I had a helluva time convincing wifey that this was a “business book”. I blamed it on big Chris ;) This book was jammed packed with lots of real-life sales and marketing applications I’ve used over and over in my sales letters, emails, articles, and blog posts. Anyway, that book led to other similar books and products. And those resources led to others… then others… then others…. And you get the picture. (it’s quite a “rabbit hole, actually.) Anyway, one of those resources was a fascinating blog post by a PUA (pick up artist) who calls himself “Roosh V”. The dude can write a mean blog post, to say the least. A couple years ago he wrote a “fast start” checklist for newbies. And guess what? This EXACT routine applies to MASTERING email marketing too. Below is that checklist (just the bullets, there is more to it that this) with my commentary. Start A Workout […]

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How to Write Fitness Blogs That Google Adores

How to Write Fitness Blogs That Google Adores

Posted on 14. Sep, 2012 by .

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Do you know how many blog posts we’ve written at Super-Trainer.com? To date, it’4000 and counting!!! Phew, let me tell you — time sure flies when we’re having fun! Over the course of our blogging, we’ve learned quite a bit. We’ve had our blogs rank on Google’s first page for terms like “fitness marketing” and “top level personal trainers.” Pretty cool, huh? Every month, we pour over the statistics to see what people are keen on reading, what they read after looking at our posts, and which posts have a love affair with Google, Bing and Yahoo search engines. You’ll hear it time and time again, but ranking well is simple when you have content that everyone wants to read! In this post, you’ll learn what sort of fitness blogs people are hungry for. Online, people shop from Amazon because they have great prices on just about EVERYTHING you can imagine. They can throw DVDs, dog beds, baby clothes, bicycles, groceries, chain saws, patio furniture, Sony PlayStations, and coffeemakers into the same cart. You want your fitness blogs to have the same sort of variety. Google loves posts with a lot of links to external sources. This shows that you […]

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9 Mistakes Fitness Pros Make

9 Mistakes Fitness Pros Make

Posted on 11. Sep, 2012 by .

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I admit….. I’m far from perfect. Actually let me rephrase that. I’m very IMperfect, BUT we all find it easy to spot mistakes that others make, don’t we! If we could only see those mistakes in ourselves! So I thought it would be helpful by reminding you about some mistakes I regularly see fitness pros make. I think you’ll appreciate these reminders. So run through a mental checklist for each one to analyze your own business. You should be able to identify at least a couple of areas where improvements can be made. Mistake #1 Under estimating what a potential client will pay for your services. Lesson: TEST pricing, don’t assume you know what the market will bear. Mistake #2 Producing a program or service BEFORE asking the marketplace whether they want or need the service/product. Lesson: ALWAYS survey clients before creating new programs/products. Mistake #3 Not having any passion or interest in something (ie boot camps) but just seeing it as a hot trend where there’s money to be made. Lesson: STICK to the things that you’re genuinely passionate about for long term success. Mistake #4 Failing to include testimonials in a sales page, sales letter or any other […]

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Make a Difference by Changing Your Perspective

Make a Difference by Changing Your Perspective

Posted on 10. Sep, 2012 by .

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My brain has been flirting with a very unique concept that stems from the days of me as a Coach for young athletes.  And it speaks right to the notion of how to make a difference in the way you both perceive and relate to life. I suppose it begins with one of my favorite idioms that became a mainstay in my coaching vernacular: The pretense was based on the fact that I viewed ‘training’ young athletes as very little more than an opportunity to ‘teach’.  How to make a difference, to me, was about showing them the value of not acting as if they already knew ‘how’. Teach the theory of proper squat execution, the model of efficient movement and the principle behind effective sport application. Teach from a curious perspective of ‘why’. And when ‘why’ was both accepted and appreciated, ‘how’ became second nature.  Execution, entirely simplified. I clarified for my young athletes a lesson that I’d like to now offer for you… Allow your brain to be ‘Inquisitive’ rather than ‘Assertive’. Be curious, not certain. Questioning instead of convicted. Freethinking, but never conformist. Allow the idea that you can learn ‘something even better’ if you approach each […]

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