Archive for May, 2012

20 Ways For Fitness Pros To Dominate YouTube

20 Ways For Fitness Pros To Dominate YouTube

Posted on 31. May, 2012 by .

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There are over 755,000 videos for “fitness” on YouTube, from “The Ripped Ninja” to some guy named Michael who’s on a “bacon, cheese and cabbage soup” diet. How can you upload a video that stands out and helps you dominate your local market? You definitely don’t want to miss out on the 4 billion + YouTube views per day! Keep in mind that producing videos will not only help you rank on YouTube, but in Google too – since the tech giant has just shifted its algorithm to give more precedence to video content. Keep your videos short and sweet, so people are more likely to watch them in their entirety. If necessary, use a soft-box lighting kit or well-positioned lamp to improve the lighting of your video. Access the free music archive to add background music and make your video more compelling. Use iMovie, Virtual Dub or Movie Maker to edit together the best parts of your video and omit the pauses. Include a “watermark” of your brand in your video – at least at the beginning and the end – to be memorable. Use YouTube’s keyword research tool to choose important search terms that your target audience might […]

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Be The Player Or Get Played. The Choice Is Yours…

Be The Player Or Get Played. The Choice Is Yours…

Posted on 30. May, 2012 by .

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My main goal in writing this detailed post is to help share with you the right strategies to implement in your fitness business to generate a steady stream of leads every month. If you have not realized yet the world of marketing online has changed radically in the last 4 months. We are fitness professional who want to move away from having unpredictable income every month to a real business with predictable cash flow that fund our lifestyle have only the next 12 months to get this right. What is happening right now is truly unique in the history of marketing. We may never experience this in our lifetimes ever again Online marketing though new has changed the way we get leads and communicate with our customers. The wild, wild west of marketing online is about to mature. That simply means for every fitness business in every single local market there is only going to be 1-2 local players that will dominate the market. And the rest of the fitness business will get some leads and make money but they have to pick up the scraps of revenue that I left behind by the market leaders. It is hard enough […]

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Think Like a Champ!

Think Like a Champ!

Posted on 29. May, 2012 by .

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If success leaves clues, here are five vital ones from a boxing legend The problem I see in the world of fat loss, weight loss or health is that people want to get the most from doing the least. Slick marketing people are targeting people afflicted with the one of the two world rampant epidemics – ” the quick-fix disease” and the “something for nothing disease”. The key to success in your health and is to empower yourself with the skills and tools necessary to get the results you desire. The master is the person who in the art of living makes little distinction between his work and his play, his labor and his leisure. He simply pursues his vision of excellence at whatever he does in every area of his life. To him he’s always pursuing both so that many people do not whether he is working or playing. Floyd is not the type of fighter seeking the knockout punch in the first round. He has 17 years’ experience as a professional. He has a great defense: comfortable with avoiding the punches his opponents throw at him and then counter attacking. He enters the ring with a game plan, […]

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16 Apps To Help You Streamline Social Media On The Go

16 Apps To Help You Streamline Social Media On The Go

Posted on 28. May, 2012 by .

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Hey Super Trainers, Odhran McCorry here from Northern Ireland and today I wanted to share with you a screenshot from my iphone (sorry if your a droid user but its time to accept the iphone’s superiority in the battle of the smartphones…) Ok so what are you looking at in the picture above? This is my apps that I use for social media and connecting with my clients while I’m on the move or chilling with a coffee at my local espresso bar during the important downtime from training. Some of these you guys know and hopefully have on your phone, if not you are losing out, and some you may not know so I will include a description of how these can work for your business. 1) Facebook – Ever heard of Facebook? Hopefully you know that was a joke since half the world and their mother seem to be on Facebook nowadays. The mobile app is great for connecting to your clients and campers on the go. Share an update of where you are, like friends statuses or throw up a motivational image a few times a week to keep in touch with your audience. Also try to make sure you have […]

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Did You Trade-In Your Workout For A Paycheck?

Did You Trade-In Your Workout For A Paycheck?

Posted on 27. May, 2012 by .

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If you’re anything like me, you got started in the fitness industry because you enjoy being active and physically fit. You understand that eating right and working out is the key to leading a long, healthy life. You love having a sexy, trim physique. You’re probably talented in several athletic sports too. Yet, you find that owning a business sucks up every waking moment – including the time you used to spend improving yourself at the gym! Suddenly, you’re hunched over a computer for hours on end. You’re grabbing convenience foods just to keep yourself fueled enough to go on. You chose to be an entrepreneur, but you suddenly feel like the lifestyle you created has turned into a monster. You wonder how you can possibly cram in time to exercise when you’re working 14 hour days, seven days a week. You’re sedentary, you’re overworked, and (not surprisingly) you’re not operating at your peak performance. It’s important for you to keep in mind the proven, scientific benefits of staying active, even if you only have 30 minutes a day to commit to your fitness: You’ll be more creative. Studies show that exercise affects every aspect of cognition, including creativity. You’ll […]

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