There are over 755,000 videos for “fitness” on YouTube, from “The Ripped Ninja” to some guy named Michael who’s on a “bacon, cheese and cabbage soup” diet. How can you upload a video that stands out and helps you dominate your local market? You definitely don’t want to miss out on the 4 billion + YouTube views per day! Keep in mind that producing videos will not only help you rank on YouTube, but in Google too – since the tech giant has just shifted its algorithm to give more precedence to video content.

  1. Keep your videos short and sweet, so people are more likely to watch them in their entirety.
  2. If necessary, use a soft-box lighting kit or well-positioned lamp to improve the lighting of your video.
  3. Access the free music archive to add background music and make your video more compelling.
  4. Use iMovie, Virtual Dub or Movie Maker to edit together the best parts of your video and omit the pauses.
  5. Include a “watermark” of your brand in your video – at least at the beginning and the end – to be memorable.
  6. Use YouTube’s keyword research tool to choose important search terms that your target audience might type.
  7. Add your website link to the YouTube description box (within the first 27 characters.)
  8. Include keywords in your description to optimize your video even better and boost your rank.
  9. Put keywords in your title, but only if you can make it sound compelling enough to make people click.
  10. Choose a thumbnail image that will make people want to check out your video.
  11. Make playlists in your channel that puts similar videos together in a continuous sequence, which boosts views.
  12. Add captions or provide a text transcript to help the hearing impaired – and also bump up your ranking.
  13. Share your videos on your social media pages like Twitter, Facebook and LinkedIn.
  14. Create and post videos regularly – updating your YouTube channel as you would a blog.
  15. Encourage your audience to comment, send you material for future posts, or make a video response.
  16. Comment on the most popular videos to get tens of thousands of eyes viewing the link to your video.
  17. Contact fitness bloggers to see if they would like to feature your video content.
  18. Use your video as the basis for a blog post and optimize your blog using the same primary keywords.
  19. Become a YouTube partner and allow YouTube to put ads alongside your video to make direct revenue.
  20. Include a call-to-action to get viewers to subscribe, share, click “like,” add to favorites, follow a link or comment.


– which all makes for quite the show! When you are able to show off a little of your personality and style, it’s much easier to convince new leads to give you a try. It’s also a great way to deliver the type of dynamic content that your audience wants most. Don’t miss this chance to outshine your competition and dominate!