Archive for March, 2012

How To Use Pinterest To Market Your Fitness Business

How To Use Pinterest To Market Your Fitness Business

Posted on 31. Mar, 2012 by .

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Hey. What’s up, everyone? This is Christian from Super-Trainer.com and today I want to talk to you guys about that new social media platform called Pinterest.

I just want to give a shout out to Rocco because Rocco actually introduced Pinterest to me about five months ago and Josh Carter actually taught me how to use Pinterest. So I’ve been getting a lot of emails, a lot of private Facebook messages from a lot of trainers out there that are watching this video asking me what I know about Pinterest. Is this something that’s worth doing, spending time in?

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If You Can’t Measure You Can’t Improve

If You Can’t Measure You Can’t Improve

Posted on 30. Mar, 2012 by .

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I have been guilty of that myself. I used spend a bunch of money on advertising and marketing and just hoped and prayed that it would work. I never measured the ROI (return on investment) of ANY of my marketing efforts. Until one day I learned direct response marketing. According to Wikipedia Direct-Response Marketing is a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements. I can’t believe that for years I literally threw thousands of dollars away on advertising and marketing that I couldn’t measure. That sucks……. But that was the past….. Today I will not touch any form of marketing unless I can precisely measure it. I hope you can learn from my mistakes and not just throw something on the wall and hope it will stick. If you can’t measure your marketing then you have no way of knowing if it’s working or not.

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Top 5 Ways To Get Referrals For Your Fitness Business

Top 5 Ways To Get Referrals For Your Fitness Business

Posted on 29. Mar, 2012 by .

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It can be a real bummer to have just a few clients at a time when you know you could add so many more people to your schedule. Don’t just sit around moping! There are countless low-cost marketing methods that can grow your business tremendously. Here are a few of my favorite strategies:       Free “Bring A Friend” Day – There’s nothing like peerpressure to inspire referrals! By offering a free “Bring A Friend” promotion, your clients will introduce others to the wonderful world of fitness training. Soon they’ll be hooked and jonesing for your services. When they come, give them the royal treatment and offer a good “new sign up” incentive. Offer Referral Incentives – There are countless things you can offer your clients for referrals. Sometimes trainers offer a free month of services for both parties. Other times, trainers offer a free smoothie or a free gym bag. You basically have to know your clientele and what would appeal to them. If you’re at a high-end fitness club where members pay $200 a month to join, they’re not going to be enticed by a free smoothie, but they might like a referral program where they refer […]

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The Best Source for Content Ideas in the Fitness Industry

The Best Source for Content Ideas in the Fitness Industry

Posted on 28. Mar, 2012 by .

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It’s how you market your product, your service. In the fitness industry, content is crucial because it’s part of what your customers rely on. They want to be supplied with knowledge and information. So how do you continuously write about fitness and nutrition without running out of ideas and keeping it interesting for your clients? Believe it or not there are great sources right in front of you. With all the superior technology today you have the tools to deliver your message to current customers and prospects. There’s email, videos, blogs, websites, smart phones, text message, automated phone message, newsletters, and more. We have all this access to get our message to our customers but something stops us. www.FitnessMarketingResources.com <===== Get Affordable Done For You Content What is it? You know when you drink something really cold or eat ice cream and you get a “brain freeze”, that’s what sometimes happens with acquiring new content for your fitness business – you’re brain freezes and you get stumped for new information. Yet, what little you realize is the source for content is usually right in front of you. You have a never ending source of information in your customers, prospects, family, […]

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WHAT TO DO WHEN YOU HATE TRAINING CLIENTS

WHAT TO DO WHEN YOU HATE TRAINING CLIENTS

Posted on 27. Mar, 2012 by .

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Whatsup gang – Kaiser here. Sure I’m a fitness business owner. You could even so I’m an entrepreneur (even though I’m not crazy about the word). Hustler is something that describes me better, although it has negative connotations. Sometimes I like to call myself a store owner just to make it clear how much this business is about first impressions, customer experience, making sales, and selling a product. But in reality, when someone asks me what I am, I tell them I’m a trainer. Not a personal trainer, not a bootcamp trainer, but a trainer. My job is to motivate people. My job is to get people in shape, whether it’s directly, meaning that I’m in front of them yelling at them to work out; or indirectly, meaning that another trainer is using my methods to do the same job. Training is what I do. What’s interesting is now with my second camp location up and running, I’ve finally outsourced the training here as well. I technically do not need to do any training here at my second location anymore, just the same way that I outsourced all of the training and consulting to my team at my first location […]

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