Archive for August, 2011

Fitness Marketing Law #2 -The Law of Category

Fitness Marketing Law #2 -The Law of Category

Posted on 24. Aug, 2011 by .

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Fitness Marketing Law #2 – The Law of Category basically means, if you can’t be the first in a certain category then create a new category you can be first in. Remember in the Law of Leadership I mentioned being second doesn’t mean your product can’t be successful? This strategy defines that statement. Are you familiar with Amelia Earheart? She was the FIRST WOMAN to fly the Atlantic Ocean, but she was also the third person overall to fly the Atlantic behind Lindberg and Hinkler. People do not remember her because she was the third person to fly the Atlantic. They remember her because she was the first woman to do it. So, we remember Lindberg because he was the very first person to fly the Atlantic and Earheart because she was the first woman (a new category). Where does Hinkler land in the mind of the consumer? The point here is to get into the prospect’s mind first but in a different category. Entrepreneurs who focus on being better in the first category usually end up losing. But create a different category to be first in and success unfolds. A great example is The Mac by Apple. Microsoft is […]

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Fitness Marketing Law #1 – The Law of Leadership

Fitness Marketing Law #1 – The Law of Leadership

Posted on 24. Aug, 2011 by .

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Fitness Marketing Law #1 – The Law of Leadership states it’s better to be first in a category than it is to be better. Why? Because people usually remember who was first in a given category or who the number one leader is, but they don’t remember the second leader. Think about it; who is the number one soccer player? Beckman. Who was the first bodybuilder to hold the most Mr. Olympia titles? Who was the second? Ok, maybe you know this answer because you’re in the fitness business but most prospects don’t. (Just in case you don’t know, Lee Haney & Ronnie Coleman are tied at 8 titles and Arnold is second with 7). Why do people always order a “Coke” when their preference may be Pepsi? When dining out and the server asks what you want to drink, most responses (if drinking soda) are “Diet Coke or Coke”. If the restaurant serves Pepsi the server says, “Is Pepsi ok?” The Coca Cola Corporation was the first in the industry and first in the customer’s mind so that is the brand used when referring to soda. It has become the generic name. Another example: who was the first person […]

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Social Media and Mobile – What This Means to Your Business?

Social Media and Mobile – What This Means to Your Business?

Posted on 24. Aug, 2011 by .

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Here we are, year 2011 with 2012 slowly approaching. I remember in the early 2000’s, in fact it was 2002 when Research In Motion (RIM) launched the first Blackberry Smartphone optimized for email use. And then in 2004, Harvard student Mark Zuckerberg introduced Facebook from his dorm room thus becoming the largest Internet phenomena (social networking) of the 21st century!   So where is this taking us today? All of these amazing technologies are being linked together with continuous advancement and growth and at a rapid rate. Do you remember when the ability to text message became available? It was a godsend. It was like we didn’t know how to function without our cell phones. Back in the day people with Blackberrys and headsets were labeled as geeks or wealthy. Now, there’s nothing wrong with being labeled wealthy if you ask me!!! But today, smartphones, headsets, and checking your email and social networking sites using your mobile phone is considered the norm. In fact, you’re the geek if you don’t!!!   Ok, so what does this mean for your fitness business? It means you best utilize this ever advancing technology to improve your customer base and profits. According to eMarketer, […]

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Use YouTube Research To Build Your Business

Use YouTube Research To Build Your Business

Posted on 23. Aug, 2011 by .

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I know it’s hard to believe, but YouTube is giving out referrer stats. If you don’t know what these are, referrer stats are like a GOLD MINE of knowledge once you know how to use them! Part of running a successful business involves an in-depth understanding of what your competitors are doing. If you could know what websites are sending hundreds of thousands of people to your competitors’ online videos, wouldn’t you want that information?     Go to your competitor’s video. Look below the video at the Statistics & Info section. When you click on the tab, you’ll see the Top Five Websites sending traffic to that video. Now you can see who is driving traffic and helping your competitors out. After all, why shouldn’t these sources be sending traffic to you? You can target your competitors’ Top Five websites by offering them your custom videos to use on their sites or a free product to review. See how your affiliate program can include these new resources. Find out what your competitors are paying to do business with these sites and offer a little bit more. You can use your own Top Five Referrers as an indication of where […]

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Unnecessary Roughness

Unnecessary Roughness

Posted on 22. Aug, 2011 by .

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Hey there kiddies Jay Scott here – with my first bloggy blog post on Super Trainer. I love the site and Sam invited me over to share some thoughts with the loyal readers (yeah that’s you). Well, I have a golden nugget to share with you today. No, no, no, this is more than a nugget this is a freakin’ gold mine. This bad boy is powerful and it works fast – two things that aren’t often found together in this business. We’d all like to increase our client retention – after all a client you’ve already acquired takes no marketing, no persuading, and no selling. They’re already sold! We’ve all heard the same principles – thank you notes, treating the client like family – being enthusiastic and truly caring about the clients’ results. These are all fantastic – and I hope you are going the extra mile and implementing all of these strategies. BUT today I’m sharing my biggest client retention breakthrough – and guess what folks – it ain’t any of those. My biggest breakthrough came a few years ago – and since then my client retention has at least doubled – possibly even tripled. The moment I […]

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