I know it’s hard to believe, but YouTube is giving out referrer stats. If you don’t know what these are, referrer stats are like a GOLD MINE of knowledge once you know how to use them! Part of running a successful business involves an in-depth understanding of what your competitors are doing. If you could know what websites are sending hundreds of thousands of people to your competitors’ online videos, wouldn’t you want that information?
- Go to your competitor’s video.
- Look below the video at the Statistics & Info section.
- When you click on the tab, you’ll see the Top Five Websites sending traffic to that video.
Now you can see who is driving traffic and helping your competitors out. After all, why shouldn’t these sources be sending traffic to you? You can target your competitors’ Top Five websites by offering them your custom videos to use on their sites or a free product to review. See how your affiliate program can include these new resources. Find out what your competitors are paying to do business with these sites and offer a little bit more.
You can use your own Top Five Referrers as an indication of where your marketing campaigns are most successful. Just as you can check what sites drive people to your homepage, you can also see where people are hearing about your YouTube videos. It’s also good to note that you may disable the display of these statistics to protect your own videos from being scoped out by YOUR competition!
If you don’t have YouTube viral videos posted, then what are you waiting for? Viral video is just another way to increase your reach and pack more SEO punch. You can film part of your workouts, script your sales pitch, offer a solution to a problem, give advice, market one of your products or give a behind-the-scenes look into the life of a fitness trainer. In the world of cut-throat fitness training, reconnaissance is only half the battle!