The Miracle of Re-Branding

The Miracle of Re-Branding

Have you dined on a Patagonian Toothfish lately? Neither have I. Chances are, if you saw this listed on a menu, an unsavory image of a smiling, toothy piranha-like fish would come to mind. Something so unsightly and savage could never possibly taste good, you might...

30K Foot View Of Your Business

My good friend and coaching client Brian “The PT Ninja” Devlin breaks down some of his business systems for you. Brian is a very savvy business owner and fitness marketer himself. I suggest that you pay close attention whenever he talks.
Are you REALLY a 6-figure trainer?

Are you REALLY a 6-figure trainer?

I was like most boot camp owners when I first started. I barely knew what I was doing and I was barely making any money. I knew that boot camp was the logical step for me for several reasons. There were only so many hours in the day to do one-on-one training. The...