Archive for August, 2011

Never EVER Sell Out Always Keep It Real

Never EVER Sell Out Always Keep It Real

Posted on 04. Aug, 2011 by .

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One of the main reasons that I took over Super Trainer a few months ago was to have a platform for in the trenches fitness business owners to come together share what’s working for them and what’s not working for them. I got tired of the same old bull S*** that was being SOLD and TOLD to us by “The Men” who do not even own a single fitness business. Just a curious observation. Every franchise that I know of has a few “corporate stores” owned by owners and share holders. But the main reason that I took over Super Trainer was to EXPOSE all the bull S*** in our industry. The same person who for years taught against branding and was all about the small business owner is now all about branding (his brand of course) and often times has said “Either get on board with XYZ boot camp or go out of business”. Look here, I don’t give a damn if I make money from Super Trainer or not. It’s just my hobby and I am having so much fun with it. I make my money and feed my family with my offline businesses that gross over 2.4 […]

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Corporate Fitness as a Profit Center for Trainers

Corporate Fitness as a Profit Center for Trainers

Posted on 04. Aug, 2011 by .

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Americans are used to seeing headlines and research studies that show that we are in the midst of an obesity epidemic and a chronic illness crisis. Sixty percent to 70 percent of Americans are sedentary or have minimal physical activity each week, and 70 percent of the deaths in the United States occur as a result of preventable chronic illness—preventable with regular exercise and proper nutrition. Is it any wonder that those numbers are similar? Many business owners in this country are stepping away from medicated management of chronic illness to embrace the concept of physical activity and proper nutrition for almost everybody. They are looking to corporate wellness programs for help, but fitness often is just a minimal part of most corporate wellness programs today. Systems and logistics have come a long way in the 25 years I’ve worked in corporate wellness. However, few personal trainers are talking to CEOs about starting up an exercise program on-site for their employees. That leaves a huge opportunity for smart personal trainer or boot camp operator. Why not let that trainer be you? Think about this…the members you don’t have now are at work. Although some business owners already offer gym memberships […]

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John Carlton – Copy Writing Secrets

John Carlton – Copy Writing Secrets

Posted on 03. Aug, 2011 by .

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John Carlton is one of the best copy writers in the entire world. His consultation fee is $2500 per HOUR!!! Luckily for the readers of this blog I was able to get almost 45 minutes of pure GOLD. So I am not going to charge you $2500 or even $2000. I am giving it away for free for a quick favor. Just leave a comment below and say “I LOVE Super Trainer”. [youtube C67OzGrhcMQ] [youtube 7yRajKXVzxY] [youtube b5RN3URociY]

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Are You Making The Same Mistake That Bankrupted Borders?

Are You Making The Same Mistake That Bankrupted Borders?

Posted on 03. Aug, 2011 by .

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According to retail expert Howard Davidowitz, “The biggest mistake Borders made was turn over their online business to Amazon… they essentially gave away the future.”   Are you giving away your future?   What is the future of personal training and the fitness industry? Do you have a mentor that knows success that will help you through this? If you don’t then I recommend you get someone who is successful, wants to see you succeed, and knows the industry. If you don’t invest in yourself and evolve your business you will surely die. I know harsh words but they are the truth.   I want to give you 7 questions to answer and apply to make sure that you are not going to share the same fate as Borders.       1. Do I know my market? Who exactly is my client? (Be specific: age, kids, occupation, gender, daily rituals, what they are looking for…)   >>> If you don’t know the specifics you are just gambling and essentially throwing away money and time. The more specific you are the easier to craft a message and experiences that appeal to your target niche.   2. Why would someone choose […]

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King Of Infomercials – Mr. Joe Sugarman

King Of Infomercials – Mr. Joe Sugarman

Posted on 02. Aug, 2011 by .

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When I was in Austin this entire week hanging out with the SHARPEST minds in marketing, I spent some time with a couple of legends in the copywriting and direct marketing world, none other than the KING of infomercials, Mr. Joe Sugarman. Remember the BluBlockers infomercials? He has sold over 25 million pairs of them on T.V. across the world. What’s cool about Joe is that he doesn’t take himself so seriously and is always willing to talk and share ideas. He truly is a class act. You’ll see what I am talking about in just a second. I have not one, not two BUT Three videos to share with you. Don’t let this FREE content fool you into thinking it’s not valuable. You’ll never get SOLID GOLD like this anywhere else. So ENJOY!!! (It’s like I sneaked you in without paying you cheap bastards :) http://youtu.be/cpzE3jtJLeo

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