Archive for August, 2011

Fitness Marketing Law #6 -The Law of Exclusivity

Fitness Marketing Law #6 -The Law of Exclusivity

Posted on 31. Aug, 2011 by .

0

The Fitness Marketing law of exclusivity states two businesses cannot own the same word in the mind of their prospects. Trying to change this philosophy or your prospect’s mind will not work. I’ve mentioned this in the previous chapters; once your prospect’s mind is made up it is difficult to change. I spoke about Volvo owing the word “safety”. Mercedes Benz tried to surpass Volvo using the same word and ran marketing campaigns in an effort to do so and failed. Bottom line; Volvo was the first in the prospect’s mind to own the word safety and therefore that’s what the prospect remembers; Volvo and safety. I have for years marketed myself as “Chino/Chino Hills Fitness Expert”. It seems like everyone and their grandmother has tried to take that title from me but guess what?? Too late I was the first in the prospect’s mind. The story of Atari shows their hopeless attempt to move in on home computers instead of sticking to gaming systems. As mentioned previously, IBM and Apple already owned this position. What Atari could have done was vary the word to “computer gaming” and they would have had a better chance. But they broke the law […]

Continue Reading

Fitness Mobile Marketing With Contact Formula

Fitness Mobile Marketing With Contact Formula

Posted on 31. Aug, 2011 by .

0

My man Christian “Hurricane” Aguirre knows a thing or two When it comes to Fitness Mobile Marketing. In this video he demonstrates how he can generate clients with the speed and immediacy of mobile marketing. If you own a fitness business I highly recommend mobile marketing to your current, past and prospect list. As a matter of fact sign up for Contact Formula and I will personally coach you through it and GUARANTEE I can have it pay for itself.LinkedTube Christian “Hurricane” Aguirre

Continue Reading

Fitness Marketing Law #5 – The Law of Focus

Fitness Marketing Law #5 – The Law of Focus

Posted on 30. Aug, 2011 by .

1

When you hear the name Fed Ex, what do you think? Overnight delivery? What about when someone mentions a chocolate bar? You think Hershey’s. These are two large companies who used the powerful Law of Focus by finding one word they own in the prospect’s mind. Neither of these words is difficult and aren’t fictitious. They are simple words taken straight from the dictionary that prospect’s will have an easy time remembering. The law of focus states you find your way into the prospect’s mind by narrowing the focus to a single word or concept. As a fitness business owner you may be inclined to brag about your business and everything you have to offer but companies like Fed Ex are known world-wide because of the one word they landed in the prospect’s mind, overnight. When a consumer needs to ship a product quickly or overnight who do they think of? Fed Ex offers many other services, but they made the ultimate marketing sacrifice by focusing on one component, overnight package delivery. They used the most powerful concept of marketing; owning a word in the prospect’s mind. If you reflect back to the law of leadership (it’s better to be […]

Continue Reading

Business Systems – The Secret To Every Successful Business

Business Systems – The Secret To Every Successful Business

Posted on 30. Aug, 2011 by .

8

I know we talk about systems a lot. The reason you hear the word systems so much is because every legit and mature business is ran by them, not by the owner. Systems are the secret to every successful business. Systems allow you to duplicate your business and make it scalable. It is the only way to truly have a successful business. People always ask me why systems are so important. Systems ensure that your business runs smoothly even if you are not there to look after it. As your fitness business grows you need systems to manage that growth. It’s the only way to build a solid foundation. If you don’t manage that growth your business can quickly get out of hand and fall apart. Then all of your hard work marketing to get all those people in the door goes to waste.   The other question I get is what should I systematize in my fitness business? Take a look at your business and see what needs improving. If you are not getting enough leads, then you need some lead generation or marketing systems in place. If your leads are falling through the cracks then you might want […]

Continue Reading

Fitness Marketing Law #4 – The Law of Perception

Fitness Marketing Law #4 – The Law of Perception

Posted on 29. Aug, 2011 by .

0

Ma fitness business owners think the fitness marketing battle is between products and that in the long haul the best product will win. They preoccupy their research with finding facts and analyze it enough to ensure they will gain the prospect’s trust. Once they are confident their product is the best they enter into the marketing arena thinking they will win. The problem with this theory is that it’s a form of illusion. In reality there are no best products. What exist in the world of marketing are perceptions in the mind of the prospect and that perception is the reality. If you think about it, truth is relative to your mind or the mind of another person. When debating over a specific topic, one person is perceived correct and one wrong. It’s not that either one of the individuals is right or wrong. It’s the perception of each individual. And each person believes he is right because they possess a personal truth. They feel their perception is more accurate than the other person’s. Reality is about perceptions and this is the reality entrepreneurs must work with. This concept seems unfair but it is a fundamental concept of fitness marketing […]

Continue Reading