I know we talk about systems a lot. The reason you hear the word systems so much is because every legit and mature business is ran by them, not by the owner. Systems are the secret to every successful business. Systems allow you to duplicate your business and make it scalable. It is the only way to truly have a successful business.

People always ask me why systems are so important. Systems ensure that your business runs smoothly even if you are not there to look after it. As your fitness business grows you need systems to manage that growth. It’s the only way to build a solid foundation. If you don’t manage that growth your business can quickly get out of hand and fall apart. Then all of your hard work marketing to get all those people in the door goes to waste.


The other question I get is what should I systematize in my fitness business? Take a look at your business and see what needs improving. If you are not getting enough leads, then you need some lead generation or marketing systems in place. If your leads are falling through the cracks then you might want to put a follow up system in place.


Also, look at areas in your business where you are spending a lot of time. If you are spending a lot of time on tasks that are not producing revenue then you definitely want to create a system for it and then outsource it.
These are the most important systems to have in place. Even if you have a brand new company, you should implement these right away. It will save you a lot of trouble later on.


To get started, all you have to do is list all of the steps and procedures for each task and put them in a 3 ring binder. It’s that simple.


If you take the time to put systems in place now, it will keep your business from going stagnant. You will be able to continue to grow your business month to month without increasing your workload or stress. It also makes replacing employees a lot easier. All you have to do is teach the new person the system and then they are good to go.

After you create your systems and have your employees using them, ask for feedback so you can keep dialing in your systems and make them better.


Don’t take this lightly and implement these strategies right away. The quality of your systems will determine the future success of your business.


Jeff Sherman