Archive for July, 2011

The Importance Of Downtime

The Importance Of Downtime

Posted on 18. Jul, 2011 by .

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Many people, especially entrepreneurs, are pushing and working hard. Before long, they become burned out and begin resenting their work and the people around them. Just as it’s important to take some time off the gym so your body can recuperate, it’s equally important to take some time off work to just relax. This means NO Blackberry, NO laptop, NO email, NO work-related talk. Use your personal days. Schedule your vacation time and just unwind. I know you love those work-obsessed sleepless nights… the grande double caramel macchiatos for breakfast, lunch and dinner… giving your kids the “talk to the hand” gesture while you’re answering emails… missing out on visits with the in-laws because you’re conveniently “too busy”… and scratching down To-Do lists while commuting and listening to self-motivational tapes… but you have to JUST LET IT GO! WHY YOU NEED DOWNTIME… We’d all like to think we’re titans of industry who are just naturally immune to stress, but it’ll get you. I don’t care if you’re Mahatma Gandhi, Daniel Craig, or Oprah Winfrey. You get stressed. You may not even really realize that you’re a hot little tea kettle waiting for your little whistle to burst into a deafening […]

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Why You Need to Embed Clickable Link to Your Youtube Videos

Why You Need to Embed Clickable Link to Your Youtube Videos

Posted on 17. Jul, 2011 by .

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Youtube is considered the best video sharing site in the Interwebs. Virtually anyone can create an account and share captured moments worldwide. It’s a way to get your videos to the people who matter to you. Youtube is ranked number 3 in the world according to Alexa (The Web Information Company). With rankings like this and the ability to broadcast to the world, why wouldn’t you utilize the site and embed links to your videos in order to create lead generation. Why is it important to do this? First you need to understand how to use Youtube as a marketing tool for lead generation. But you also need to know, it’s not limited to lead generation alone. Compare it to similar sites like Facebook and Twitter. You can use Youtube to interact, make friends, and invite customers to subscribe to your Youtube channel. Your channel is similar to your Facebook profile and should be maintained so that it invites people to check it out. Your channel should also reflect the way you do business. After all, this is the reason for sharing the videos; to draw traffic to your business and produce leads. Embedding a clickable link in your video […]

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Optimizing your Websites

Optimizing your Websites

Posted on 16. Jul, 2011 by .

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You’re not going to want to miss this. As you know, not everyone uses the same web browser to view websites – some people use Firefox, others use Chrome, Safari, Internet Explorer, Opera, etc. If you’ve got Google Analytics setup or another analytics tool such as Clicky hooked up to your site, you can actually see which browsers your visitors are using. For the SPI Blog, for example: 40% use Firefox 23% use Chrome 18% use Safari 14% use Internet Explorer 5% use something else The thing is, not all websites look the same in every browser, and sometimes one particular browser, even some of the more popular ones, totally mess up the look of your site. Oh, and I forgot to mention there are also differences depending on the operating system (Windows, Mac, Linux) that people are using. This is bad, because without even knowing it you could be leaving a bad impression on visitors losing potential subscribers and customers. I know this, because this happened to me with one of my niche sites. One of the themes I was using was just not compatible with Internet Explorer, and I missed out on a good chunk of traffic because […]

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What Business Are You in?

What Business Are You in?

Posted on 15. Jul, 2011 by .

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Hey kids my name is Ryan Dobbs. I have been in fitness for over a decade and I can tell you from expereince that some things do change but the basics of the business is still the same. Trainers fail and burnout in our industry every day and this can all be avoided. We could talk about this forever but today I’m going to give you the most benefial fitness marketing resource you will ever receive. This is so simple but not always easy. In fact this is how I have built my training business to 900k in under 18 months.   Are you in the fitness business? Are you sure? After all what is it that your clients buy. Is it your gym, your workouts, your amazing presentation? Nope, your clients buy into you. I’m living proof that the little things just dont matter. I’m in a small town in the midwest, my facility is old and yours is probably much nicer, and I have 15 gyms in 5 miles of my location. These are all excuses of why you are not seeing your potential. You see, If you sell training or bootcamps you sell hope. The fact your […]

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Use Text Marketing To Get Referrals

Use Text Marketing To Get Referrals

Posted on 14. Jul, 2011 by .

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Today I want to share with you a technique that will generate more referrals for your personal training business and it used through text marketing. [youtube _pQ-sSXLuzo] Text marketing is great because it is cheap, a higher open rate compared to email marketing, and you can get immediate response for your offers. This method of marketing is great for any fitness business. We all know that our business can do a lot better through word of mouth. By using this text marketing strategy that I’m going to share with you today will create a system that will automate a ton of referrals day and night without any work on your end.   Here’s my strategy: 1) When someone signs up for your services, it is important to condition them and share with them how your business is based on referrals. For my business I gift my clients $100 dollars for each referral they bring us. 2) The easiest way to get more referrals from your clients is to give them referral tools to use. The one tool that is working for me like crazy is sending a 1 week or 2 week pass to your boot camp or personal training […]

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