by 7Figure Sam | Sep 26, 2011 | Marketing Fitness
As I always do here are some nuggets I learned from this event. So without further ado let’s get down to business Most businesses concentrate on the before unit which is inefficient and expensive. Most businesses DO NOT concentrate enough on the AFTER unit. You...
by 7Figure Sam | Sep 26, 2011 | Marketing Fitness
“Disney’s got it all wrong. These appeasers, these enablers, these gutless capitalists are dead wrong.” I know you’re wondering, “How could Sam say ANYthing bad about Disney? It’s the happiest place on Earth!” Yes, sure, it’s a great place to...
by 7Figure Sam | Sep 25, 2011 | Marketing Fitness
TRUE HAPPINESS COMES FROM THE JOY OF DEEDS WELL DONE, THE ZEST OF CREATING THINGS NEW. – ANTOINE DE SAINT-EXUPERY Creating something new and fresh is far more exciting than just maintaining what we have. That’s why we must always be creating and looking to what...
by 7Figure Sam | Sep 24, 2011 | 22 Fundamental Laws of Marketing
Fitness Marketing Law #12 The Law of Extension: Businesses tend to feel the urge to extend the equity (stake) of a brand. They develop a successful brand and then naturally start to think of line extensions to broaden their name and increase profits. What many...
by 7Figure Sam | Sep 24, 2011 | Marketing Fitness
Believe it or not, the answer to this question is the new customer! Fitness entrepreneurs typically don’t believe this because we are always focusing on traffic and lead generation, but that’s not normally what makes money. If lucky it creates a customer, but...
