by 7Figure Sam | Feb 15, 2012 | Marketing Fitness
Everyone loves lists of secrets or tips – me included. They’re bite-size things that you can implement and immediately see benefits from. So here are 6 of my favorite ‘Secrets’ that have helped the clients we serve and the franchisees who have allowed us to build...
by 7Figure Sam | Feb 14, 2012 | Marketing Fitness
Have you ever looked at someone’s personal trainer advertising and thought, “I swear I’ve seen this same ad for the past 20 years?” Traditional fitness ads featuring the thin models and the buff jocks with perfect bodies are so overdone. What good does it do us to...
by 7Figure Sam | Feb 14, 2012 | Marketing Fitness
Every day I come across dozens of local fitness club ads that are carbon copies of one another. Every gym has a “money-back guarantee” and is supposedly “the #1 fitness club” in the area. Everyone is going to “bust my belly fat,” “help me drop 2-4 dress sizes,” and...
by 7Figure Sam | Feb 13, 2012 | Marketing Fitness
Yes, I know this is an odd topic for Super Trainer. However, it could be the most important lesson in your life. Sociopathic people are dangerous, manipulative and don’t give a damn about you! Here’s a quick back story: I, JSE, have been the victim of more than one...
by 7Figure Sam | Feb 12, 2012 | Marketing Fitness
Ok, I hope you know I was bullshitting you there. I don’t use (unanswered) hype in my business like some other people. But the truth of the matter is many fitness business owners really have neglected this marketing tactic. And it is especially something I am seeing...
