Archive for July, 2011

YOU, The Knight In Shining Armor!

YOU, The Knight In Shining Armor!

Posted on 08. Jul, 2011 by .

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I just read the book titled, Raising A Modern-Day Knight: A Father’s Role in Guiding His Son to Authentic Manhood by Robert Lewis. If you have a son get it and read it. It truly is a great book.   I wanted to share Lewis’s 4 Principles of Manhood and how they apply to you if you want a successful business.     Passivity is made for the masses that want to be told what to do and how to do it. If that is you, close up shop because you are going to fail. If you want success, if you want to create something bigger than yourself, if you want to be in control of your destiny then take action. Action is the key to momentum. Action is the key to success. Period.   In your business and more importantly in your life you are responsible for what happens to you and how you deal with it. Don’t blame your employees, blame yourself for not communicating clearly enough. A business is a direct reflection of its leader. What does your business say about you?   “Courage is not the absence of fear, but rather the judgment that something else […]

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2nd Principle AKA Why We Are Bad ASS;)

2nd Principle AKA Why We Are Bad ASS;)

Posted on 07. Jul, 2011 by .

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Alejandra “Boss Lady” drops knowledge about why we’re soooooo Bad ASS. 8-) [youtube xZfI_SclVlc]

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Major Differences Between Corporate  & Regular Boot Camps

Major Differences Between Corporate & Regular Boot Camps

Posted on 07. Jul, 2011 by .

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During the past 25 years, I’ve made a lot of mistake with my corporate wellness business. It’s important to know that you shouldn’t take your existing personal training or boot camp business model into a corporate setting. Below are some major differences that you should consider as you enter the ever growing world of corporate wellness.       – Regular boot camp clients pay from their own pockets. They have to budget and assess the value of what they are getting and what else they want. Sometimes your boot camp is competing with mortgage payments and utility bills, sometimes with vacations and family member needs. The personal budget is usually a lot tighter than a corporate budget. – The corporate client who values wellness will pay part or all of the boot camp fees. They have a budget for employee programs and benefits. The corporate client has some government and insurance perks that they can realize if they establish a program. A tipping point for the corporate client is how well you show the value, in bottom line dollars that corporations reap from their boot camps. – Most of our corporate accounts have an agreement where the company will […]

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How to Market a Fitness Boot Camp

How to Market a Fitness Boot Camp

Posted on 06. Jul, 2011 by .

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[youtube kzF7IovhxGQ]

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Facebook Advertising and Fitness – Why You Need It

Facebook Advertising and Fitness – Why You Need It

Posted on 05. Jul, 2011 by .

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Facebook, it is the most popular social networking site in the industry with over 600 million people and is still growing. About a year and a half ago Facebook offered an advertising platform which is surpassing many of its competitors. The fitness business is just as competitive and you need to be doing everything you can to surpass your competition. Advertising on Facebook (at the moment) is still an inexpensive way to gain business. Your goal should be to obtain as many leads and sales for as little ($$$) as possible.   Here are some tips to help you get started:   This is the easiest way to get your name and business flowing to current and potential customers. A page is different than a profile in that it comes pre-installed with a custom functionality designed for each category, is not subject to a fan limit, and can automatically accept fan requests. Fan Pages generate “likes” which generates more leads and potential sales. When a user “likes” your page it automatically appears on their profile (this increases traffic).   Next are key steps to actual Facebook Ads:   Most people use Facebook as a social network. They create profiles and […]

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