Tag Archives: Marketing Fitness

How To Play Life

How To Play Life

Posted on 08. Apr, 2014 by .

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Hey Super Trainers…. Hope you had a relaxing, fun and productive weekend with your family. I am writing you this email from Sacramento airport all while wolfing down on my $15 airport chicken salad and smart water. I was here visiting with my consulting clients and now business partners Matt Weaver and Pete Cepeda. Matt and Pete have been a coaching client for three solid years now and now we are in business together. We just opened a KILLER “Results Transformation Center” here in “Sac Town” You have to see the pics of this gym. If I may say so myself it’s SIIIIICK. Friend me on Facebook to see some pics of this KILLER facility. (The graffiti alone on this gym wants me to never want to go home) Anyway the reason I am writing to you today was because I wanted to get a point across. I am not saying this to impress you BUT I want to impress upon you that as I am writing this email I have or I am…. 3 brand new locations under construction 5 offers on brand new locations 1 entirely new business venture (pole dancing studio) On a hardcore workout and diet […]

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We Need To Talk…

We Need To Talk…

Posted on 28. Jan, 2014 by .

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Hey Super Trainers….. I have been super busy with my 7 locations. Kicking a** and taking names. (I have 2 offers on new locations, that should take me to 9 on track for having 15 locations by the end of 2014) Anyways I really want to talk to you about something. This is been bothering me for the past couple of weeks and I just haven’t had the time to write and talk about it. As I’ve been doing more and more consulting and coaching it is very apparent to me why so many fitness pros are confused and broke. It’s mind boggling how many trainers that I have talked to that after 3-4 years in business have 30-60 clients. No joke…. Not to brag but that’s how many people we sign in some weeks in ONE of our locations. (In the next 4 weeks we are projecting a conservative 200 new clients in our locations) That means if you were in business for 3 years and have 60 clients you managed to have a surplus of 20 people PER YEAR? Or they been in business for 10 years and have 8 before and after pictures. SMH THAT SUCKS, SUCKS […]

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How To make Your Wife AND Your Clients Happy

How To make Your Wife AND Your Clients Happy

Posted on 13. Jan, 2014 by .

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Hey Super Trainers…. Hope you, your business and your family are all doing well. Last Friday and Saturday, I had a dozen of my mentoring students in town for a visit. It wasn’t a typical industry “mastermind” where a bunch of trainers get together and talk about “how to set up squeeze pages” or “what to put in their auto responders” I am a firm believer that we humans learn much more by seeing and experiencing that by sitting in a boring class room listening. Our little mastermind was more like a field trip. They got see, feel and experience first hand my gym’s culture, energy and clients. We even drove down to our newest location in Fontana. The expressions on their faces was priceless. I could see all the ideas flowing in their head looking and experiencing everything. Best of all, this was an unexpected surprise for being a part of my coaching program. They all had no expectation that someday, I will be inviting them, treating them and taking them on a little field trip. Why am I telling you this…. Believe me, I am not trying to impress you and say “I do this and I do […]

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THE LOST ART OF HUSTLE

THE LOST ART OF HUSTLE

Posted on 06. Jan, 2014 by .

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Hey Super Trainers, I think these days some are missing the boat BIG TIME. These are the 4 hour work week guys who just want to push a button and make money. These people seem to have lost “The Art of Hustle” And that’s building a business one relationship at a time. I don’t know about you but we been SLAMMED for January. The last 3 days, I personally met with over 150 new clients who are starting our 6 week challenge on January 6th. Unlike some other gurus, I LOVE what I do and I love meeting new people. Sure, I could have delegated that to someone else… But I believe in making personal connections and building a business one client and one relationship at a time. These new clients were thrilled that the “boss” actually took the time to meet with them individually and getting to know them. I also made sure that we were friends on Facebook and added them to my our “private” Facebook Group. My goal this year is to open up 8 more locations and have a total of 15 locations to serve more people. I will do that by hustling and making more […]

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I’m The Best (Prove It)

I’m The Best (Prove It)

Posted on 23. Dec, 2013 by .

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Hey Super Trainers, Hope you, your business and your family is doing awesome. I don’t know about you BUT I absolutely HATE shopping, especially during the Holidays. Yesterday, I stopped in at Walgreens to get my teething 3 month old Hailee some orajel. I then remembered shoot, I forgot to get everyone gifts. Then, I took the easy way out and just bought 50, $50 Nike gift cards. BOOM. DONE ;) Except the lady at the cash register kinda freaked out and called the manager. She said “I have never seen anyone buy so many gift cards, I just want to make sure it’s OK with my manager” And that’s how I am basically about everything in life. No need to beat around the bush. Get to the point. Who has time to shop all day at the mall. Women say it’s the thought that counts… I say, I thought enough to reach in my wallet. (OK DON’T SHOW THIS EMAIL TO MY WIFE ;) As many of you already know, myself and my awesome team have been on a HUGE growth spurt. Our 7th location in Fontana, California will open in a couple of weeks. (January 6th) Make sure […]

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