Archive for August, 2012

Ten Most Powerful Words In Fitness Marketing

Ten Most Powerful Words In Fitness Marketing

Posted on 30. Aug, 2012 by .

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Hey Super Trainers, Although there are nuances and debate over the definitive list, the following represents the list most experts agree on. Note: The word FREE used to be one of the most persuasive words but it’s so overused that many people are skeptical of the claim that something is for free. If you have a solid reason to use it then that’s fine, but most people overuse it. So without further ado, here are the top 10 Most Powerful Words in Marketing. New We all want to know what’s new. That’s where the word “news” is derived from, and again, the news is popular for a good reason. We have to be kept in the loop for matters that are important to us. Love This is a powerful word that conjures up deep feelings and emotions in many people. Most people instantly relate to what it means to love and be loved. Love is at the very core of who we are as humans. Health Again most normal people want to live happy healthy lives free from sickness, so there is a universal appeal to anything connected with bettering one’s health. Proven Some people are more skeptical than others, […]

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The Hawthorne Effect In Your Fitness Business

The Hawthorne Effect In Your Fitness Business

Posted on 25. Aug, 2012 by .

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Hey Super Trainers, It’s your main man 7-figure Sam, I recently asked two fitness business owners how much profit they made last year. Neither one of then could answer. I also asked them how much they paid salaries to employees. Again, neither of then could answer.  You’re kidding right??? Most business owners find numbers intimidating, but in business it’s absolutely essential to know your numbers. Specifically, what numbers are we talking about here? For starters…. *   How many new clients did you acquire last week? *    How many clients did you lose last week? *   Percentage of people you closed last week? *   Total number of leads last week? *    Where the leads come from?   How much PROFIT you made last week, last month, last year? Hopefully you can see just from that small list why these numbers are so important. In addition to knowing the numbers, there’s an interesting additional benefit that you may not have considered. In the 1930’s something called the “The Hawthorne Effect” was discovered. It found that when something is measured, it inherently improves exponentially. Duh…… I mean The reason is likely that being aware of the numbers in a business causes the owner […]

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Finishing Well

Finishing Well

Posted on 24. Aug, 2012 by .

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Most people are unprepared and they are searching for meaning in midlife.  (Book by Po Bronson-What should I do with my life? and Rick Warren-The purpose Driven Life).  Finishing well-is about interviews conducted about heroes of this next life.  They may not be smarter than the others, but the main difference between them and the nonheroes is that they think ahead.  You are the protagonist of your own life. If you don’t take the risks in life, you will always wonder if it was something you should have pursued.  It’s often surprising how unexpected changes of direction can lead us back to the things we’re supposed to discover.  Curiosity is very important, because it involves thinking outside yourself.  The quest for success allows no rest.  Our sense of accomplishment seems to evaporate with the achievement of each goal, and immediately the need arises to find another goal.  People feel meaningless if they don’t have either heaven for a context or a meaningful set of relationships, or a meaningful purpose in life that might relate to their work.  If we don’t have some larger context than just the dreary day-to-day facts of life, negative feelings take over our lives, and that […]

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Five Ways to Create Additional Revenue Streams for Your Bootcamp Business

Five Ways to Create Additional Revenue Streams for Your Bootcamp Business

Posted on 23. Aug, 2012 by .

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Whether you’re just starting out as a bootcamp instructor or you’re a seasoned pro, there’s always room to grow your business. That means that there’s always an opportunity to bring in new customers, sell additional products or services to existing customers, and/or increase the order amount at the time of sale. Wondering how you can increase your revenue, too? Here are five ways… The idea here is to offer a variety of bootcamps, such as: Beginner Intermediate Advanced One of the big benefits for you is that you can encourage your beginner-level campers to join your intermediate class once the beginner bootcamp is over. And likewise, you can then encourage everyone who finished your intermediate bootcamp to join your advanced-level bootcamp. In other words, you can turn a one-time client into a repeat client, simply by offering them bootcamps that progress as their own fitness level progresses. We did this when we created our Triple 8 Body Burn program at www.triple8bodyburn.com.  Right now what we’re doing is selling this eight-week transformation program to our existing bootcampers.  And it’s working really well, as a fair number of our campers are purchasing this product.  However, the cool thing is that it works […]

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11 Ways To Simplify Your Life

11 Ways To Simplify Your Life

Posted on 22. Aug, 2012 by .

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By 7-figure Sam Bakhtriar The information overload we’re subject to, combined with hectic pace of life, AND high levels of stress. causes many fitness professionals to despair. Don’t Panic Really. There is no need to panic. If you feel like you’re near a breaking point, or even if you feel like you’re already broken, there are many practical things that can do to keep your life simple, get back into balance, and enjoy what you do again. Let’s dive in shall we?? You’ve heard about multi-tasking and many people view it as a skill. The truth is it’s counterproductive because our brains simply don’t cope well with trying to multi-tasking. Dave Crenshaw the author of “The myth of multitasking” actually says that what we’re actually doing is switching tasks. Which is not efficient.   It’s easy to take on too much when we do it gradually over time. What activities are essential, and which ones are optional? Learn to say NO, it’s perfectly acceptable to do so. As a matter of fact it shows an awareness of your limitations. I believe any reasonable intelligent human can learn any skill. But here’s the point: Just because you can it doesn’t mean […]

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