Whether you’re just starting out as a bootcamp instructor or you’re a seasoned pro, there’s always room to grow your business. That means that there’s always an opportunity to bring in new customers, sell additional products or services to existing customers, and/or increase the order amount at the time of sale.
The idea here is to offer a variety of bootcamps, such as:
One of the big benefits for you is that you can encourage your beginner-level campers to join your intermediate class once the beginner bootcamp is over. And likewise, you can then encourage everyone who finished your intermediate bootcamp to join your advanced-level bootcamp.
In other words, you can turn a one-time client into a repeat client, simply by offering them bootcamps that progress as their own fitness level progresses.
We did this when we created our Triple 8 Body Burn program at www.triple8bodyburn.com. Right now what we’re doing is selling this eight-week transformation program to our existing bootcampers. And it’s working really well, as a fair number of our campers are purchasing this product. However, the cool thing is that it works in the reverse too – meaning we could use the Triple 8 Body Burn program as a lead-generator and then sell bootcamp programs on the backend.
You can do the same thing – just create a guide that would be of interest to your bootcampers. This might be a transformation program like ours. It might be a guide about how to get the most out of the bootcamp program. You might even sell a detailed nutritional guide.
Then you can offer it to your existing campers, you can use it as a tool to attract new campers to your bootcamp business, or you can do both. Experiment for yourself to see which method puts the most money in your pocket.
Of course you don’t have to create your own product if you don’t want to. Instead, you can choose to be an affiliate for other people’s products and services, meaning you earn a commission every time one of your campers purchases something using your link. Here are a few ideas:
- Offer a nutritional or exercise guide.
- Sell supplements, such as vitamins or whey protein.
- Sell workout clothing.
- Sell exercises equipment, such as exercise mats, jump ropes and weight sets.
You might even work out a joint venture with another trainer in your area. Let’s say you only offer classes (like bootcamps) and your partner only offers personal training. You could refer your clients to your joint venture partner and vice versa.
So, for example, if one of your campers needs extra attention, you could refer him to one-on-one training sessions – and your joint venture partner would pay you for these referrals. And likewise, if one of your partner’s training clients wanted to join a class, your partner could refer this client to your bootcamp. You’d then pay a commission for this referral.
It’s a win-win situation.
This is a good way to boost your “word of mouth” marketing: simply offer rewards to your existing campers when they refer their friends. For example:
- Offer “companion” discounts. The idea here is that when someone brings a friend to your bootcamp, they BOTH get discounts.
- Offer discounts to the referrer. Instead of offering discounts to both the friend and the referrer, you can offer a more substantial discount to the referrer. If the referrer brings enough friends to class, you can even let the referrer enjoy the bootcamp for free.
- Offer discounts towards future purchases. Here you offer discounts when people refer their friends, but this discounts can only be applied on future purchases. People like instant gratification, so this doesn’t tend to work as well as offering discounts on the current camp. However, it DOES encourage existing campers to re-up and take another of your classes in the future (just so they can take advantage of any earned discounts).
You know how airline loyalty programs give you “miles” and “points” every time you fly with them? You can do the same thing for your clients, meaning you award points every time your client purchases something from you, whether it’s a bootcamp or a product. When your clients reach a certain number of reward points, they can turn these points in to get free attendance in a bootcamp or even get products for free.
It takes a lot of work to get a new client. However, one of the easiest sales you’ll ever make is to sell additional products or services to your existing clients. And that’s why you should use the five tips above to increase your revenue streams.
Of course these five ideas are just the tip of the revenue iceberg. To learn more about starting and running your own successful bootcamp, check out the Sure Victory Fitness Bootcamp Kit – and do it now, because you’re going to like what it does for your bottom line!
Georgette Pann: owner of NutriFitness Personal Training Studio and Bootcamps. She is author and creator of the best selling “Sure VictoryFitness Bootcamp Kit” and
Sure Results:The Ultimate Book of Bootcamp Workouts