Archive for May, 2012

10 Ways To Make Your Clients Fall In Love With You

10 Ways To Make Your Clients Fall In Love With You

Posted on 16. May, 2012 by .

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The difference between “love” and “like” can be subtle. One day you could be best friends with someone and the next day you find yourself wondering, “How can I live without this person?” In the fitness world, someone who likes your brand will come back to you each week, put in their workout, go home and not really think twice about it. Yet, someone who loves your brand will become your good ambassador – a walking billboard who shares his or her experience of your brand with friends, family and even random people on the street! Here are 10 ways to make your clients fall in love with you (without using voodoo magic!) Innovate. Push the boundaries of what everyone else in the industry is doing. If the guy down the street gave his clients free smoothies one day, take your clients out to dinner. If another boot camp has created an outdoor obstacle course, make yours better. Do things that no one else is doing. Offer webinars, grocery store tours, and invitations to local community-sponsored events — and transform your little studio into a social club. Be A Trusted Authority. Keep up your community appearances and keep those press […]

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5 Tips To Launch a Successful Fitness Business

5 Tips To Launch a Successful Fitness Business

Posted on 15. May, 2012 by .

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Launching a fitness business is terribly exciting at first. Your dreams of earning tons of money and flexing your creative muscle to create a unique brand will take you pretty far. Yet, soon you find that money and time are in short supply. Suddenly, your dream turns into a nightmare where you feel you no longer have control over your life. There are five tricks to ensure your fitness business launches without a hitch and that you are still in the driver’s seat.   How can you tell if your marketing efforts are working? Luckily, online marketing is very easy to measure. Track at least five sources of leads. Some examples of Key Performance Indicators you may track include: new customers acquired, client turnover, the number of paid-in-fulls you receive, and how much each client is spending. If you want to transform your desires into action, you must first set short and long-term goals. They need to be Specific, Measurable, Attainable, Realistic and Timely. You’ll want to ask yourself questions like: What do I want to accomplish? When do I want to accomplish it? How can I measure my progress? What smaller steps can I take to get there? Do […]

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Top 6 Boot Camp Workout Mistakes to Avoid

Top 6 Boot Camp Workout Mistakes to Avoid

Posted on 14. May, 2012 by .

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If you’re designing a boot camp workout program then you want to make sure that it’s as safe, productive, and entertaining as possible for your clients. That’s not always as easy as it sounds but it’s definitely important. In order for your clients to get the most out of your program you might need to do some creative organizing on your part. The following are the top 6 common boot camp workout mistakes that you should avoid and why you should stay away from them. By avoiding them, you can create a healthy, fun, and productive environment for your clients to exercise in. Before I get into the top 6 I will emphasize that NOT PLANNING is the Number 1mistake with planning a bootcamp as well as planning a bootcamp program as I have mentioned in previous articles. Not warming up.Duh! Even though you are optimizing workout time for your clients you still need to provide a warm up time. When you don’t provide a warm up time for them, it can cause possible injury. Injuries aren’t good for the client but they aren’t good for your business either. Muscles need adequate time to warm up, especially considering the intensity […]

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Guide to New Facebook Timelines For Fitness Business Pros

Guide to New Facebook Timelines For Fitness Business Pros

Posted on 13. May, 2012 by .

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As you may have noticed, Facebook “screwed up” your social media page. Suddenly, your information may look chaotic and the beautiful page you went through great lengths to design has been obliterated. While the changes may seem egregious at first, take a deep breath and keep in mind that this design is meant to help you. The popularity of sites like Pinterest, SlideShare, Instagram, Flickr and YouTube confirms that fact that people are looking for VISUAL content that they can share with their friends. Written content is still important for search engine optimization, but it’s the photos, videos, coupons and visual items that people want to share with their friends. Here is a quick guide to the new Facebook Timelines for fitness professionals. New Features The Cover Photo: You will now have to create an 851 x 315 pixel banner ad to display across your screen.    Zumba Fitness used a crowd of enthusiastic exercisers to build hype for their brand.   Bally’s Atlantic City used an attractive cityscape to show off their impressive exterior.   Finest Fitness wants to show people what they can do in their sports club.   Wild Iron Gym wants to show off their weight […]

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Marketing Rules Every Fitness Marketer Should Know

Marketing Rules Every Fitness Marketer Should Know

Posted on 12. May, 2012 by .

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We’ve come a long way from the days of direct mail catalogs, letters and infomercials. Today’s main marketing tools include mobile messages, email marketing and website creation. Yet, not everything from “the olden times” should be forgotten. There are a few core marketing rules that every fitness marketer should know. According to the 40/40/20 Rule, 40 percent of your campaign’s success is due to the audience, 40 percent is due to the offer or product, and 20 percent is due to your creativity. This rule has been tested, tried and true since the 1960s. Often you will find it’s just a matter of getting the right message to the right person at the right time. Design, colors, fonts and medium are all important, but they take a backseat to your pitch and how ready your prospect is to buy. When was the last time the prospect bought from you or bought this type of service? How often have they purchased this service? How much money have they spent? By assessing this formula, you can prioritize your leads. Consumers who bought recently, who buy often and who spend a lot are obviously your top tier people. Keep in mind that not […]

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