Archive for May, 2012

Peace of Mind Excercise

Peace of Mind Excercise

Posted on 26. May, 2012 by .

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Hey! What’s going on? It’s AJ and I want to take a few minutes of your time. I know you’re really busy but bear with me. Just answer this one question. So when was the last time you heard the sound of yourself breathing?

Now that’s a very profound question and it really makes you think because you’re breathing 24/7. When was the last time you actually stopped to actually listen to it? Now this makes you realize like what you’re really paying attention to and we’ve always been a busy person, have a lot of things going on. You tend to think a lot. Now the average person thinks 30,000 to 50,000 thoughts a day and most of those thoughts are like repetitive. They’re thinking about the past, their future, just like irrational things that never happened.

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Connecting to Real Brands with a Story

Connecting to Real Brands with a Story

Posted on 25. May, 2012 by .

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WHO DO YOU CONNECT WITH? Think about the things you have bought, whether products or services, in the last 3 months. How and why did you decide to get those products or services? Many of the observations and changes I have made in my own business have come from observing how I react to other businesses, what they do, how they make me feel, looking at why I bought something from them, etc. I know that for me personally, I tend to connect and buy products and/or services from businesses that are in line with my core-values, businesses that make me feel a certain way, that I connect with. I’ll give you an example that will explain it best.  A while ago I read the book “Start Something That Matters” by Blake Mycoskie, the founder of TOMS shoes. I have heard about TOMS shoes but I didn’t know the story behind the company and didn’t think they were all that amazing, or should I say, I just didn’t pay enough attention to them to recognize it. When I read the book and learned the story behind the founding of the company (you have to read it, I’m cutting the story […]

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The Power of HABIT Why we do what we do in Life and Business

The Power of HABIT Why we do what we do in Life and Business

Posted on 24. May, 2012 by .

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One paper published by a Duke University researcher in 2006 found that more than 40 percent of the actions people performed each day weren’t actual decisions, but habits.  Habits can be changed, if we understand how they work.  http://www.thepowerofhabit.com  The importance of organizational habits ensures that subordinates can make decisions without constantly asking for permission.  There’s nothing you can’t do if you get the habits right.  The process-in which the brain converts a sequence of actions into an automatic routine-is known as “chunking,” and it’s at the root of how habits form.  When a habit emerges, the brain stops fully participating in decision making.  It stops working so hard, or it diverts focus to other tasks.  Habits emerge without our permission. Book by Claude C. Hopkins-”My Life in Advertising” Learning the right human psychology-First, find a simple and obvious cue, second, clearly define the rewards.  How do you build a new habit when there’s no cue to trigger usage, and when the consumers who most need it don’t appreciate the reward?  Habits are so powerful: They create neurological cravings.   Strong habits produce addiction-like reactions so that “wanting evolves into obsessive craving” that can force our brains into auto pilot. *“Consumers […]

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It’s all about them

It’s all about them

Posted on 23. May, 2012 by .

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When you make your sessions all about your client and really listen to them, you are empowering them to disclose things they hold close.  They will reveal their desires, needs, fears, passions, hopes and dreams, and so much more.  Treat those things they disclose with care and concern, respect and privacy. You will discover things that hold clues to what may be hindering your client or putting them at risk of dropping out.  You can address those things and nip them in the bud by first acknowledging them and then helping the client work through them.  You’ll keep your clients a lot longer when they feel that it’s all about them. If they are feeling it, that is their reality.  Do not dismiss their feelings, their reality.  Help them to see the big picture, the greater reality, yet be supportive of what they are feeling.  Find that balance.  Dig in deeper with them.  Listen for the main point your client is trying to get across. When you develop your listening skills and bring them to play in every interaction with your clients it changes the dynamics of the relationship.  They work harder for you knowing that you really know them […]

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