Archive for March, 2012

How To Fix A Broken Business Model- Admit There Is A Problem

How To Fix A Broken Business Model- Admit There Is A Problem

Posted on 26. Mar, 2012 by .

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[spoiler]Hey, everybody. Rocco Castellano here and today I’m going to be talking to you in my new studio. Yes. I got my brand new whiteboard and I will even turn this way for you. I’m going to talk to you about a couple of different things because I just did a blog post about a bad boot camp model. Now, everybody thinks that I have something against Bedros and like Steve Hochman and I have to tell you I really don’t. I don’t have anything against them personally. I have no beef whatsoever with them but the big challenge that I have with the actual business model of Fit Body Boot Camp is that it’s broken and anytime that I see something that’s broken – and part of what I do as a coach, askROCCO Media as a coach and me personally as your coach, has to help you, has to liberate you, has to be involved with making things better for you. So with that being said, when I see something broken, I want to help fix it. Now, sometimes, the biggest problem is that the people that I want to listen don’t and when somebody doesn’t listen, sometimes […]

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What Others Say About 7figure Sam

What Others Say About 7figure Sam

Posted on 25. Mar, 2012 by .

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John Spencer Ellis: Smart, funny, ballsy. Pat Rigsby: Genuine, driven and solid. Dax Moy: Genuine, caring and fun. Curtis Mock: Giving, passionate, honest. I mean the adjectives could go on and on. Rocco Castellano: He is more of a visionary than I think anybody in the fitness industry is. Alicia Steger: He cares about people. He cares about his clients, his family and helping other fitness professionals to get the best out of them. Armando Cruz: Sam is probably one of the most caring and helpful people that I’ve met. Dax Moy: An amazingly caring person. Carrie Kukuda: He’s just so generous. He’s just giving. He gives to everybody. If anybody needs anything, he’s the man. I mean that’s why I call him Sam the Man. I mean I know other people call him Seven-figure Sam but I like to call him Sam the Man. Curtis Mock: I guess first of all, the guy is all heart. Rocco Castellano: I don’t know a nicer, better person to be a guru in the fitness industry. Neil Venketramen: But at the end of the day, I think he really cares for people and really want to help people. Pat Rigsby: Man, that guy is […]

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Increase “Daily Deals” Conversions with This 1 Simple Action

Increase “Daily Deals” Conversions with This 1 Simple Action

Posted on 24. Mar, 2012 by .

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Besides offering unparalleled service and over-delivering, you are hopefully offering your daily-dealers a special BEFORE they finish their program with you.  That is the #1 MUST-DO to get them to sign up for your CORE programs. We have taken it one step further and have increased our conversions by 25-30%! If we did not convert them into our programs, we PERSONALLY call them on Saturdays (the Saturday after you gave them their last offer and they didn’t join) and thank them for trying our program and how they did such a great job. We point out specific improvements they have made during their time with you.  Recognizing them is VERY powerful. Here is an example of the call… “Hi Jennifer, thank you SO much for trying our (blank) Program. You did an amazing job in class and you’ve improved a ton on your push-ups.  I’ve noticed a huge improvement on your endurance, too!” (Pause and let them talk-they usually say something in regards on how they noticed it, too). Continue with…”You fit right with the group; everyone in our program is awesome and works hard; it’s one of my favorite parts about (Your business name here). We have the BEST […]

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Similarities of Airline Regulations To My Fitness Business

Similarities of Airline Regulations To My Fitness Business

Posted on 22. Mar, 2012 by .

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Hey what’s up, it’s your boy JB, I gotta ask you a question that I used to think about all the time, but thankfully learned my lesson. Let me clear this up. I was flying to Baltimore the other day to hang with the dopest and smartest dude I know, My business partner and friend Jeff Sherman, and as I was sitting in the seat ready for take off when the flight attendant came over the loud speaker and began his long spiel about safety stuff. “ If we should land on water, blah blah blah. The overhead compartments will open and blah blah blah. Remember to help the person less likely to help you retire, blah blah blah ?.” All I could think about was when I fly to San Diego or Arizona; they say the exact same thing!! This was especially weird to me because there isn’t any water from Las Vegas to Arizona, so if the plane goes down, we don’t need emergency water directions, right? We will probably hit “ Mount who gives a shit” and the safety directions they told us will go down with the rest of us! Then I started thinking about it […]

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