Archive for February, 2012

How to Create RABID FANS for your Business

How to Create RABID FANS for your Business

Posted on 19. Feb, 2012 by .

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I wanted to follow up my Power of Appreciation post (thanks for all the comment love) with a post on how to help you create RABID FANS! I was watching the Justin Bieber Movie “Never Say Never” Friday night with my lady friend….. Don’t judge! That movie was AWESOME, if you don’t believe me just watch it! First off this kid is talented, he plays like seven instruments, can dance and sing. Don’t hate, congratulate! Now that we are past your fit of hysterical  laughter at my expense, let me tell you some major take aways from this movie.   #1) His success is not an accident– He was discovered on YOUTUBE, after posting hundreds of videos of Justin singing, his mother (a single mom) was contacted by a radio executive. This kid traveled the U.S. for a year and a half visiting radio stations, playing live, and working his ass off before anyone ever heard of him. #2) His fans are RABID– This kid and his team have created an amazing following by doing a few things VERY well. A) They make the fans feel like they matter! (are you doing this in your business?) B) The GIVE! Every […]

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Behind The Scenes Of Creating Fitness Information Products

Behind The Scenes Of Creating Fitness Information Products

Posted on 18. Feb, 2012 by .

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And no wonder… I mean, who wants to spend countless hours of intense thought and effort, pouring yourself into writing an ebook or other info product for countless weeks (or even MONTHS) on end… only to have the whole thing fall flat on its face and NEVER sell your first copy of the damn thing? Believe me, I GET THAT (not like I’VE ever done that myself or anything – cough, cough).  ;-) No one wants to go thru all that effort and time to get nothing out of it.  And understandably so. So in this post, I’m going to help you save a LOT of that wasted time and effort… and I’m going to give you unique insight as to how high-quality fitness information products are actually created. And in the process, I’m going to actually take you behind the scenes of one of my most popular information products, so you can see not only WHAT I did to create that particular piece of content… but I’m also going to show you HOW I did it. AND… I’m even going to give you the EXACT PATTERN I followed to create this info product, that way you can use the […]

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REAL TRAINING TALK Personal Trainer BRIAN SCHIFF

Posted on 17. Feb, 2012 by .

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[spoiler] Brian Schiff: Yes, absolutely. I mean from the adult perspective, I mean golfers will spend money on anything if they think it improves their game … Kaiser Serajuddin: Yes. Brian Schiff: You know, all the time they will buy the latest driver, whatever gadgets out there but I mean those are folks that you can market to so easily. I mean if you can align yourself with a pro or a country club or even a physician or just maybe even a golf instructor at a local hitting range and you can really – if that’s something that’s of interest to you and you don’t need a significant amount of technical knowledge about the golf game to train people for golf and that’s just one example but I mean tennis, basketball. There are lots of [0:00:49] [Indiscernible] warriors out there that you can sell them [Indiscernible] hey, not only do you want to prevent that rotator cuff injury the first time you play a double header. But hey, how about hitting the ball better or running the bases a little better? And then you can talk to them about conditioning and fitness and a lot of men especially are […]

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The Pros and Cons of Owning a Boot Camp

The Pros and Cons of Owning a Boot Camp

Posted on 17. Feb, 2012 by .

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Are you sitting on the fence thinking about your next business move? Boot camps are booming right now and many fitness entrepreneurs excitedly want a piece of the action. But when it comes to opening a boot camp, how do you decide the best route between opening one through a franchise or going for it on your own? Entrepreneurship has always been a promising source of income and an exciting challenge especially in the fitness industry. As with any business venture, along with this comes a few important decisions that one should make. This means that prior to venturing into any business one should consider doing a complete business analysis as well as a feasibility study to determine the risks and benefits involved. Experienced entrepreneurs will often do the SWOT method: Strengths, Weaknesses, Opportunities and Threats analysis, to weigh the overall performance of any business in the industry. As fitness entrepreneurs we should practice the same method. If you are considering opening a boot camp then you must look at the pros and cons of every aspect. When it comes to owning a boot camp, this as with any business has its share of risks involved. Again, the question is […]

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Shakespeare and the Follow-up

Shakespeare and the Follow-up

Posted on 16. Feb, 2012 by .

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Hey guys Armando here and I wanted to share something I shared recently at the sold out “Weekend with Sam” event. If you are not serving and following up with your clients whole-heartedly with true intentions of creating a lasting relationship and value then you will struggle in your business. Maybe not today but eventually you will be found out and when another trainer shows up that truly cares for them you can bet they will jump ship. More on that in a second but first… At Sam’s event there were so many great speakers but the underlying theme of many speakers at Sam’s event was said best represented by the character of Polonius prepares his son Laertes for travel abroad with a speech in Shakespeare’s Hamlet. This above all: “To thine own self be true, And it must follow,  as the night the day, Thou cans’t not be false to any man.”    Are you following Shakespeare’s Advice? Are you truly being authentic to who you are or are you settling and putting on an act for others? This is not a rhetorical questions. Answer it, now! If you can’t honestly answer a “HELL YEAH!” with every fiber of […]

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