Archive for November, 2011

Learn From My Mistakes: 5 Bad Business Moves to Avoid

Learn From My Mistakes: 5 Bad Business Moves to Avoid

Posted on 18. Nov, 2011 by .

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It seems people always like to talk about all the awesome shit they have accomplished……. Now that you think that I’m a cocky A-hole let’s discuss some serious stuff….. I  want to share some mistakes that I have made over the past 6 years that will help YOU avoid some major hiccups in your life/business. We will define “partner” as anyone that is involved in your business, from employee to actual partnerships. Let’s face a hard cold truth right now: Partnerships are like marriages, they start with the best intentions, but at some point they will come to an end, and that end will most likely be a little messy. Make sure that you have all your ducks in a row when allowing ANYONE in that can affect your biz! My mistake came when I opened my business in 2007. I am a huge MMA fan, and have trained BJJ on and off for over 7 years….. So I thought I would open a personal training/ MMA school. Great Idea……. Not so much. To make a long story short, the two business didn’t fit with each other. The Instructor and I, did not see eye to eye on things. This […]

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TWENTY-SEVEN THINGS I LEARNED FROM GUNNAR PETERSON

TWENTY-SEVEN THINGS I LEARNED FROM GUNNAR PETERSON

Posted on 17. Nov, 2011 by .

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What’s up gang.  Kaiser here.  It’s been too long I know, but the post I have for you today is super-good. It was a pretty crazy weekend for me.  I flew out to Cali to meet up with none other than Gunnar Peterson. If you don’t know who Gunnar is you should probably get out of the fitness business.  He’s the world’s go-to celebrity trainer.  With him, it’s not a question of which star he’s trained, because he’s trained ALL of them.  It’s more a question of which A-lister he hasn’t trained, and it’s not very many. The reason I made the trip was to do some hands on research.  I have an additional studio on the way, this one nearly twice as big as my current one, so who better to get some info on planning it than the man at the top of training game? Now, I wouldn’t even consider myself an acquaintance of Gunnar’s, as I’ve never met him in person before.  But several months ago, he extended an invite to visit his facility to me.  Because of his busy schedule, the couple of times I’ve been to Cali since then it hasn’t worked out.  However, I contacted […]

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How To Get A Paid Waiting List Of Prospects

How To Get A Paid Waiting List Of Prospects

Posted on 16. Nov, 2011 by .

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[vimeo 31859705]   Hey, what’s up everyone? This is Christian from Super-Trainer.com and today I want to share with you guys how I create a waiting list and how I get that waiting list to pay me every single month while they wait to join my fitness program. Now the way this worked for us at least, this is just the way me and my wife run our business. We do semi-private training and me and my wife are really big on customer service and client experience when they’re inside our training studio. Now if any of you have come from that one-on-one personal training background like we have, I believe that one-on-one training has a higher retention rate and I think the main reason is because it’s a one-on-one setting and because you get more personal when it’s just you and one other client. Now with at least group training, we only train six to ten people. Now at least with ten people to six people, we feel that we can create that client-trainer experience and we can really get to know them. They actually feel that we’re paying attention to them and they’re not kind of lost like […]

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5 Great Online Fitness Marketing Ideas

Posted on 15. Nov, 2011 by .

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Running a diversified fitness marketing program is the key to being successful in this industry. The old adage “Don’t put all your eggs in one basket” is especially true of advertising and marketing. Some people get hung up on emerging fitness marketing avenues like Facebook ads, “Deal of the Day” coupons, or text message marketing campaigns. These are all great ideas, mind you, but no one avenue is going to bring you riches. 1. Content Marketing: British Ad Executive David Ogilvy once said, “What really decides consumers to buy or not to buy is the content of your advertising, not its form,” meaning that engaging, informative content is what truly draws people to your business. Good fitness marketing should include maintaining several blogs that address concerns (and keywords) that your demographic is looking up on a daily basis. Your primary goal should not be to sell yourself, but to research and write the information that people are seeking online. When they find that you’re a great resource, you begin to gain their loyalty. Once you interest consumers in the topic, they will come closer to being ready to make a purchase – and how convenient that your link is there! […]

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Are You Running An Ethical Business?

Are You Running An Ethical Business?

Posted on 15. Nov, 2011 by .

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Morals come into play with any business, whether you’re a politician who is engaging in extramarital affairs on the taxpayers’ dime, a restaurant owner who pays the mafia to break another restaurant owner’s legs, or a fitness trainer who tries to give out medical advice that he is not qualified to give.   The International Fitness Association maintains that all fitness trainers should operate under a code of ethics that puts the clients’ health, safety and interests first. Whether you realize it or not, as a fitness trainer, you run into situations that involve ethics every day. Here are a few situations that would be considered unethical:   Selling products you know suck or are unnecessary — just to get your client’s money. Creating workout schedules to meet your own quotas, rather than the client’s goals. Promoting products or services that are controversial or unproven. Engaging in sexual discussions with clients or physically touching them except to guide form. Yapping about things your client told you in confidentiality. Overhyping your expertise and training. Giving out medical advice, rather than referring clients to appropriate medical personnel. Soliciting clients from other trainers in your facility. Discriminating against clients based on race, religion, […]

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