Archive for November, 2011

Fitness Marketing Law #19 – The Law of Failure

Fitness Marketing Law #19 – The Law of Failure

Posted on 30. Nov, 2011 by .

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How does anyone become better at what they do? They learn by their mistakes. John C. Maxwell, a well-known motivational author, says “you must fail forward to success”. Entrepreneurs cannot fear failure. Some of the wealthiest entrepreneurs have made major mistakes but they did not quit. They failed forward. Again, I mention Donald Trump.   Entrepreneurs have to be willing to take chances and sometimes stick out their neck to reach success. By not taking chances you are giving the competition first shot at being first in the prospect’s mind. If you make a mistake or a product is not successful you can only fail if you don’t do anything to fix it. Recognizing failure and doing something about equates to success. If Xerox had used this philosophy they wouldn’t have spent 25 years and millions of dollars attempting to own the computer business.   The Japanese are probably the best with this strategy because they leave their ego at the door and admit early on when a mistake is made and make the appropriate changes to solve the problem. As a result the Japanese are fierce marketers. We can stand to learn from them.   Sam Walton, CEO of […]

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Fitness Marketing Law #18 – The Law of Success

Fitness Marketing Law #18 – The Law of Success

Posted on 29. Nov, 2011 by .

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Success sometimes produces a big ego in a CEO’s head. His success often times leads to arrogance and it’s that same arrogance that can lead to failure. There is no room for ego when it comes to successfully marketing your business. In the fitness industry egos can be big, but as a fitness entrepreneur you gotta check the ego at the door.   Often times, successful entrepreneurs get an ego and become less objective. They think their strategies are the best and no one else is better than them. This may be true, but expressing it arrogantly is a dangerous attitude that can lead to financial hardship.   Who better to use as an example than Donald Trump. I spoke of him in the law of perspective and explained how his desire to put his name on everything cost him three bankruptcies. The Trump, as he is called, is known for having a big ego and is part of why he lost so much money is the late 90’s – early 2000. Don’t get me wrong, there’s nothing wrong with having confidence in your product and knowing you are at successful at what you do, but letting that confidence turn […]

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Big Mistake I Made When Promoting The Black Friday Sale

Big Mistake I Made When Promoting The Black Friday Sale

Posted on 28. Nov, 2011 by .

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[vimeo 32804600] Here’s my email reply: Hi (first name), good news & bad news. The bad news is that you were not one of the first 20… The GOOD news is that in order to confirm your spot we require your payment information, since it’s only a one-time fee of $47 (debit/credit card number with exp date). And so far only 18 out of the first 20 confirmed by sending me their cc info. I don’t want to wait too long so if you want to get this $47 deal just email your payment info and I’ll squeeze you in =). Also let me know what day & time you can start! I attached a picture of my gmail inbox just so you know I’m not making this stuff up :) Talk to you soon, Michael   Michael “The Engineer” Duivis www.GoFitBody.com   Also, check this out for Personal Trainer Marketing

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Fitness Marketing Law #17 – The Law of Unpredictability

Fitness Marketing Law #17 – The Law of Unpredictability

Posted on 28. Nov, 2011 by .

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The Fitness market is ever changing and to predict where it might be in three to five years is nearly impossible. In fact, how often do you hear, “It’s impossible to predict the future”? The thing is, as entrepreneurs, we still try. Where companies make mistakes is in developing long-term plans and then get nailed by the competition with the unexpected. Failure to anticipate competitive strategy is a big reason for marketing failures. IBM faced this years ago when they developed a marketing plan to connect all personal computers to a mainframe. IBM called the project, Office Vision. It was a great idea but wasn’t successful because of competitors like Microsoft. IBM developed a great plan but didn’t anticipate the unexpected from the competition.   In addition to being unpredictable, companies tend to get caught up in numbers and those who live by numbers only, tend to die by numbers. It’s like living paycheck to paycheck; it’s a recipe for disaster. You have to look at everything and plan short term and long term goals and anticipate the unpredictable. Developing smart short term plans means coming up with that concept or idea that differentiates you from the competitor. Then establish […]

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10 Personal Trainer Marketing Tips

10 Personal Trainer Marketing Tips

Posted on 27. Nov, 2011 by .

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Maybe they thought it was a good way to stay in shape or a great way to meet women, but their passion is not really in it. You may see them on cell phones or staring off into space during sessions. They just show up and ask the front desk if there were any new sign-ups, not putting any effort whatsoever into soliciting referrals themselves. Yet, more often than not, there are trainers who do have the passion and hunger, but can’t seem to break out of the $15/hour rut into six-figures. In that case, what makes a good personal trainer into a great personal trainer? Why, personal trainer marketing of course! Be the best you can be. You can market yourself on every billboard in town, but if you’re not all that effective, you’re going to have a difficult time keeping pace. Remember, bad reputations spread faster than good ones! Go to seminars, read books, get additional certifications or training, and develop your business. Speak out. Get involved with local clubs, organizations, schools, or groups who need professional speakers. Address groups of people in seminars and position yourself as an expert. You’ll be amazed by how effective this form […]

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