Archive for October, 2011

How To Set Rules For Your Trainers And Motivate Them

Posted on 26. Oct, 2011 by .

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Today I met with our trainers at a restaurant across from Harpo Studios. (That’s Oprah studio. Harpo is Oprah spelled backwards) One of the first things that I asked the trainers to do was to write down their job description. Here is what they wrote To Motivate Clients To Educate Clients To Give Great Experience to Clients To Be The Highlight of The Client’s Day To Inspire Clients To Set Goals For Clients To Genuinely Care To Be Passionate To Help Clients Reach Their Full Potential After reading the above I congratulated them and told them that I am going to give them a 10% raise for doing nothing more that what they have described as their job description. They all seemed very, very happy. I then proceed to tell them what needs to happen for them to qualify for the 10% raise each month. I said “since we all agree that the above criteria is our job description I am going to send a survey out on the 30th of each month to all your clients and ask them…….” Do you feel that the instructor motivates you? Does your instructor take time to educate you? How would you rate […]

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Hands Down…The Most Important Asset of Your Business is?

Hands Down…The Most Important Asset of Your Business is?

Posted on 26. Oct, 2011 by .

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If you sat down for just a few seconds and thought about this question would you know the answer? Try it? What was the first thing that popped in your head and after thinking a little longer did you have the same answer?   If your answer was “customers” then you are correct. But hold on, if you only said “customers” you are only partially correct. One of the biggest mistakes I see in this industry is trainers and fitness owners not paying attention to ALL customers: current, past, and future. It’s all of these customers that are the most important asset of your business.   A common weakness I have seen over the years is fitness entrepreneurs not building their full contact list. If you want your business to grow, you have got to be good at increasing, attaining, and keeping all of your database, which includes current, past, and future customers.   Your website can’t just be content driven only with the hopes that prospects might decide to opt-in. You must have a system in place that captures the prospects information so you can follow up with them. Don’t just offer a phone number for them to call […]

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Designing a Membership Site For Your Members

Designing a Membership Site For Your Members

Posted on 25. Oct, 2011 by .

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[youtube 8I1DODXWf-E] Hey. What’s up everyone? This is Christian from Super-Trainer.com and today, I want to share with you guys one of the tools that I use in automating my business. It helps with retention. It helps educate all my personal training clients and what I created was a members-only membership site. Now the reason why I created this membership site is because at our personal training studio, we mainly do small group training, groups of 10 to 15 people at a time and usually – I don’t know if you guys are into this problem but we ran into the problem of talking about nutrition, diets, meal plans, that sort of stuff because we’re in a group setting and usually, back to back hours. Most of our trainers and myself, we go right into the next hour with another group so what I decided to do, I decided to make a membership site where we talk about nutrition. We created a meal plan, a grocery list, PDF files, videos of our grocery store tour, nutritional tips, all that stuff. So that when our clients, they have personal questions about nutrition, before they come in contact with the trainers or […]

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Designing A Killer Facility

Designing A Killer Facility

Posted on 24. Oct, 2011 by .

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[vimeo 25987029] Hey. What’s up, guys? My name is Michael Duivis and before I start this video, I want to say thank you to Sam Bakhtiar for letting me in to this super cool family that we have here on Super-Trainer.com. Right here to the left, there’s a sidebar of all the people that are part of the Super-Trainer thing. I’m really happy to be part of it. Now today, I’m going to show you my indoor boot camp facility, my standalone boot camp facility and I just want to give you some small tips that I found to work best when you’re designing a facility like this. So maybe you’re looking to move your boot camp from outdoors to indoors or maybe you’re just trying to get a standalone right from the get-go. So let me show you right now. First off, I’m going to start off with the building itself. This is my front door. That’s my big door right there. Now I can open that up of course but my front door for the first five months that I was doing boot camp, I had no signage at all. I had no way of people getting in […]

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Why The Big Guys Are Dropping & The Little Ones Are Winning

Why The Big Guys Are Dropping & The Little Ones Are Winning

Posted on 23. Oct, 2011 by .

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I was thinking the other day about why some of the old big time bloggers and online marketers are disappearing from the business. I thought, “What makes one blogger have continued success while another doesn’t?” Then I realized the answer is really basic, these guys are forgetting something that as humans comes naturally. The blogging market is huge and I’m definitely not the top guy out there but that’s why I continue to learn and educate myself in this field. Don’t get me wrong, I have a nice and respectable list, but it’s not as large as Big Chris’s  or my buddy Bill Phillips . My traffic is impressive, but there are other bloggers that are flying by a lot of us. One of the reasons I do well on my blog is because I have faithful readers. I am told on a daily basis how people read my emails and blog posts, enjoy them, and learn from them. When I get an email back from a customer telling me how great the content was it reminds me just how important this part of the business is. (By the way, thank you to all my faithful and satisfied readers. I […]

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