Archive for September, 2011

Robert Cialdini’s Presentation

Robert Cialdini’s Presentation

Posted on 26. Sep, 2011 by .

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Click to listen to Robert Cialdini’s Presentation

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Nuggets From Joe Polish’s I LOVE Marketing Event

Nuggets From Joe Polish’s I LOVE Marketing Event

Posted on 26. Sep, 2011 by .

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As I always do here are some nuggets I learned from this event. So without further ado let’s get down to business Most businesses concentrate on the before unit which is inefficient and expensive. Most businesses DO NOT concentrate enough on the AFTER unit. You have to keep nurturing relationships. (Social currency). After Unit EXCEEDS their expectation. The real money is in “AFTER” unit. Note to Self: Start an offline newsletter, start back with the client appreciation parties, personally call 5 clients per day, start sending bday cards to all clients. Make time to take a 1 current and 1 former client out for lunch every month. Don’t call it “upsell” call it “upsolutions”.   You can’t over communicate with someone who has a need. They are always looking for more information. (That’s why a new blog post goes up on Super Trainer at least once a day ;) Humans are 2x more motivated to move away from what they don’t want then move towards what they want. Words that we use are the currency of our minds. Some words are $1.00 words and some words are $100 words. It all depends on how much EMOTIONS the word triggers. Disney […]

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It’s A Not-So-Small World Now

It’s A Not-So-Small World Now

Posted on 26. Sep, 2011 by .

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“Disney’s got it all wrong. These appeasers, these enablers, these gutless capitalists are dead wrong.”   I know you’re wondering, “How could Sam say ANYthing bad about Disney? It’s the happiest place on Earth!” Yes, sure, it’s a great place to vacation. Take your kids. But if you weigh 400 pounds, don’t expect ride engineers to grovel at your feet. Before I launch into my tirade, I’ll give you some quick background details. Several years back, Disneyland’s “It’s A Small World” ride was re-engineered to include weight capacity of 200 pounds per person (instead of the original 135 lbs. for women and 175 lbs. for men capacity it’s had since 1963). The problem, you see, was that the boats were getting stuck in the flume… and while ride monitors tried to leave EMPTY SEATS on the boats to compensate for these portly porkers (yes, THAT is why you’d see those vacancies!) it made hundreds of paying customers wait in line, which was especially aggravating considering the number of times patrons had to hear the “It’s A Small World” song play. Furthermore, Pinocchio, Alice In Wonderland and Pirates of The Caribbean were also revamped to accommodate more girth and pounds into […]

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Creation Vs. Maintenance

Creation Vs. Maintenance

Posted on 25. Sep, 2011 by .

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TRUE HAPPINESS COMES FROM THE JOY OF DEEDS WELL DONE, THE ZEST OF CREATING THINGS NEW. – ANTOINE DE SAINT-EXUPERY Creating something new and fresh is far more exciting than just maintaining what we have. That’s why we must always be creating and looking to what lies ahead instead of just chugging along contentedly. Those who enjoy the process of work opt to retire later – and, according to a 2005 study by Shell Health Services, people who work longer also typically LIVE longer. Now, when I talk about “creating” something new, I don’t mean this: By now you see that “art” is very subjective. Some of it is just downright useless, crass or idiotic. You want to create something you feel proud of, something worthwhile. Here are some suggestions of what you might create to find fulfillment in your line of work: Create a targeted promotion. Create new partnerships to cross-promote. Create a new logo. Create a new blog or website. Create new incentives for sign-ups to get clients. Create events for your existing clients. Create workshops and seminars to share your expertise. Create excuses to get out of town to see/do something new. Create a journal of your […]

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Fitness Marketing Law #12 – The Law of Line Extension

Fitness Marketing Law #12 – The Law of Line Extension

Posted on 24. Sep, 2011 by .

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Fitness Marketing Law #12 The Law of Extension: Businesses tend to feel the urge to extend the equity (stake) of a brand. They develop a successful brand and then naturally start to think of line extensions to broaden their name and increase profits. What many businesses fail to see is that they cannot be everything to everyone. In other words, just because one product is successful does not mean a line extension will have the same result. As a fitness entrepreneur it’s important to establish your brand and be strong somewhere than to develop too many side products and be weak everywhere.   A line extension uses a successful name of a product and uses it on a new product being launched. Example: A-1 is a great steak sauce that controls most of the steak business share for sauces. Many people are avoiding beef and eating chicken instead so A-1 developed, A-1 poultry sauce. The philosophy is that prospects know and love A-1 steak sauce so they will feel the same towards the poultry sauce. But as stated in the law of perception, marketing is a battle of perception in the prospect’s mind. The perception in the prospect’s mind is […]

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