Archive for September, 2011

Top 7 Things A Trainer Should Do At A Big Box Gym

Top 7 Things A Trainer Should Do At A Big Box Gym

Posted on 30. Sep, 2011 by .

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Emile: Let’s see if I can find where I’m at. I was on that other map over there. I got the red line. I got the purple line. I got the blue line. I got an orange line. I got four different routes that are all going to take me north in the direction, the general direction of where we want to go. OK. So here’s one of each and I need to get over here so the blue line is the one I need to take but I need to get off. I need to get on the purple then I need to get on the yellow then I need to connect with this other one. So I’ve got to take four different routes to my goal and my destination. How crazy is that? OK. So now let me go over here and grab a ticket. Female Speaker: [Language] Emile: I have no idea. Don’t even ask me. No, no. I haven’t even used one of these either. No, no. I don’t even know Spanish well enough and I need to figure out how to get a ticket. So now there’s the map that’s taking me to my destination […]

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10 Extremely Successful Failures

10 Extremely Successful Failures

Posted on 30. Sep, 2011 by .

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You have to fail if you wish to succeed. If you’re too afraid of failure, you won’t achieve anything great in life. All entrepreneurs have failed at some time or another – and it’s these failures that prove to be the best learning experiences of all. In his book Success Through Failure: The Paradox of Design, Henry Petroski argues, “Time and again, we have built success on the back of failure–not through easy imitation of success.” Here are 10 significant people who met with failure before achieving success… Thomas Edison: Thomas Edison once joked, “I have not failed. I’ve just found 10,000 ways that do not work.” Life was certainly not easy for Edison. In school, Edison had a wandering mind and hearing problems, which prompted his teachers to describe him as “too stupid to learn.” He was notoriously clumsy – accidentally setting a baggage train car on fire and spilling sulphuric acid onto his boss’s desk. It seemed Edison was unable to keep a job. Yet, he kept experimenting in his spare time. After 1,000 attempts, he finally invented a working light bulb, which is what earned him a place in history today.   Michael Jordan: Did you know […]

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Don’t Kill The Competition

Don’t Kill The Competition

Posted on 29. Sep, 2011 by .

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A decade ago, a kid from the State University of NY at Geneseo got into an altercation with another guy who (he presumed) was trying to steal his girl. In one fell swoop, he landed one punch straight to the guy’s chest – and killed him instantly! Imagine his surprise when he realized his knuckles hit with such force they actually stopped the guy’s heart. It’s safe to say, this lovelorn student didn’t mean to kill the competition. The judge ruled in his favor and he returned to school after a little bit of fines, jail time and community service. Yet, he will always live with knowing he committed such a horrible deed. Perhaps he wonders what life might have been like if they had just tussled a little. In your business, there can be an equally fine line between hurting the competition with your superior marketing techniques and outright killing them. Here’s the central problem to being the only show in town:   When you see what others are doing and you see their success, you push yourself to do better. You take what they’ve done, put your own twist on it and release the idea as your own […]

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Is Bigger Really Better?

Is Bigger Really Better?

Posted on 28. Sep, 2011 by .

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In the Internet marketing business we hear these four terms or headings quite often: Notice these headings relate to large amounts of numbers, but what many marketers neglect to mention is that your priority should not be the quantity of names you receive. It’s easy getting millions of names, but what good are they if they never respond to you. Sure, you might have a “mega list” of names but wouldn’t you rather have a mega number in your bank account instead? Remember, the names on a list are only good if they are responsive to your lead. There’s nothing wrong with having a ton of names, but you gotta get them to respond. But how is this done? First you must visualize your list of prospects as real live people instead of just email addresses. Next you have to engross your audience, acquaint them with your service, inspire and educate them. By accomplishing these four tasks you develop a community of people with similar desires, challenges, wants, and needs.  Until you grasp this concept, all the PPC ads, joint ventures, SEO marketing, media purchase, direct mailings, banner ads, and dedicated e-mails in the world will not benefit your business […]

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Where Do You Put “Up-Sell” in Your Communications?

Where Do You Put “Up-Sell” in Your Communications?

Posted on 27. Sep, 2011 by .

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Imagine eating a fancy meal at a nice restaurant. You’re getting comfortable, ready for yummy appetizers and then something weird happens. The server tells you there’s an amazing chocolate cake for dessert. The cake may be wonderful, but now you are annoyed because the server changed the normal ordering sequence when dining out.   You know the routine: drinks first, then appetizers, the main course, and so forth. When the sequence is out of routine, it doesn’t matter how great the up-sell is, we tend to get annoyed. That is pretty much the same routine when sending an email or other form of communication to your target audience. With emails there is a lot of editorial followed by advertising. You’re selling or promoting an event, product, or service to your target audience. Sometimes entrepreneurs are confused as to where the advertisement should be placed. Should it be in the beginning or is it better at the end? What about placing it in the middle of the email? The goal of your article is to indulge the client. For example, you’re writing an article about headlines and you explain the many steps of how to write the best headline. You write […]

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