Archive for August, 2011

A GREAT Way to Get Testimonials from Your Clients!

A GREAT Way to Get Testimonials from Your Clients!

Posted on 29. Aug, 2011 by .

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We all have raving clients. But sometimes it’s hard to get them to take the time to sit down and write us a testimonial. We’ve come up with a GREAT SOLUTION to end your frustration and INCREASE your social proof starting today!     Every week we choose a client to be spotlighted. We approach them by asking them if they would like to be the spotlight for this coming week. We ask them on Mondays to be sure we are covered by Sunday.   1. “You’ve had huge success and we’d love to share your story with others! It’s YOUR story; you can include whatever you want. You can choose a before and after photo, a photo from an event you participated in, or just a photo that you love of yourself.   2. Most people have experienced a time in their lives where 12 months go by and they’ve gained 10 lbs and they wake up one morning wondering where it came from.   The same is true with our accomplishments; we’re so busy we forget everything we have worked so hard to accomplish! This is a perfect opportunity to write your story and look back on ALL […]

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Do you have Disability Insurance?

Do you have Disability Insurance?

Posted on 28. Aug, 2011 by .

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Fitness Marketing and branding expert Rocco Castellano keeps it real and give gives some sound fitness business advice. You got to love Rocco’s no B.S in the trenches wisdom. Rocco is been in this business longer then anyone I know. Rocco Castellano Boss, askROCCO Media

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Fitness Marketing Law #3 – The Law of the Mind

Fitness Marketing Law #3 – The Law of the Mind

Posted on 27. Aug, 2011 by .

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The rule of thumb with this Fitness Marketing law is to get into your prospect’s mind first. The first fitness marketing law, Law of Leadership, states one must be first in the marketplace. Does this mean the Law of the Mind cancels leadership? Not at all; It modifies it by saying it is better to be first in the prospect’s mind than it is to be first in the marketplace. Being first in the mind is the difference between marketing success and marketing failure. Being first in the marketplace is important, but to the extent that it allows you to get in the mind first. The biggest waste of time in fitness marketing or any kind of marketing is trying to change the prospect’s mind. Information on a blog or website can be changed easily by typing over it or deleting the existing content but changing something in the prospect’s mind rarely happens. Many entrepreneurs stumble over this law because they create what appears to be an awesome product and feel it will be a hit in the industry only to discover the opposite when the product fails because they did not get the idea or concept into the prospect’s […]

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Funny Weight Loss Ads

Funny Weight Loss Ads

Posted on 27. Aug, 2011 by .

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If you want to be successful in your advertising you MUST stand out from the crowd. Bill Glazer calls it “outrageous advertising” The problem I see these days is that most fitness pros do the same old same old. I dare you to be different, I dare you to stand out, I dare you to be humorous. These are some of the most successful weight loss ad campaigns in history. Please study them, learn from them and implement the principles used in your fitness business. Remember these industry GIANTS already spend millions testing and tweaking these methods. Enjoy!!!

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Your Fitness Business and Making Money Online

Your Fitness Business and Making Money Online

Posted on 25. Aug, 2011 by .

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  Internet marketing is a $329 billion money making profit center that if aren’t getting a piece of you are behind times. If you don’t have your fitness business online you need to get moving. Seize these money making opportunities and watch your numbers explode. This is not the time to sit back and watch your competitors sales increase while yours sit stagnant. There are 3 crucial steps to making money online. Read them and get going!!     The first step is to drive traffic to your website. There are countless ways to acquire traffic, such as: pay per click traffic (PPC), Google’s AdWords program, joint ventures (getting partners to promote your product or service), Search Engine Optimization (SEO), article marketing, social media (like MySpace, Facebook, Twitter), and blogs. Even offline advertising, such as: postcards, mailers, flyers, or local newspaper advertising where you drive customers to your website is a great way to start your prospect list. Try to get an abundance of email addresses and if possible a first and last name of your prospects.   Now you have traffic flowing to your website, so what do you do next? You create a mass list of these prospects […]

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