Archive for June, 2011

1 Weird But Effective Way To Get Your Clients to Stay Longer

1 Weird But Effective Way To Get Your Clients to Stay Longer

Posted on 23. Jun, 2011 by .

9

The other day my real good friends and successful boot camp owners Taryn Landberg and Irma Sandoval stopped by my gym to hang out and chat a bit. In fitness, business and life in general we all can learn from each other. No one can claim that they know it all especially when they haven’t practiced “their craft” in years. I often learn just as much from other fitness pro’s as they do from me and that’s NO BS. I consider myself a lifetime student of fitness business and marketing. After all, we are the one’s that are in the trenches everyday, testing, tweaking and finding ways to better our business. Checkout what I learned from Irma and Taryn. As soon as one of their clients wants to cancel their membership they send this out right away in an autoresponder. They both claim that they usually get 2-3 extra months from that client. So being a numbers kinda guy like I am……. Imagine if you get 2.5 extra months out of 60 clients in your boot camp. That’s 150 extra months and let’s say you charge them $147/month. That’s $22050.00   So guess what I’m jumping on this and I […]

Continue Reading

What Kind of Brand Are YOU?

What Kind of Brand Are YOU?

Posted on 23. Jun, 2011 by .

5

It’s no secret that companies invest a LOT of time and money into branding. The reason being… people LIKE to be different, they LIKE to stand out, they LIKE to be part of something special, they LIKE being perceived as better than others, and they LIKE having their own little microcosm of customized services. Fair enough. It works wonders for business. Buyers don’t like to admit it, but they consume for status. They consume for image. They consume to show that they’re better than others. That’s just part of it, of course, they consume for practical reasons too (but that’s less interesting to talk about, isn’t it?)You may not realize it, but YOU are also a brand. This brand is formed by your appearance, but also by your habits.     In an obvious sense, there are some really jacked-up “brands” out there. I’m at Whole Foods and I see some chick wearing a belly shirt, obnoxious frog-patterned pajama pants and flip-flops and her brand is just screaming out DOLLAR STORE. I knew someone who was interviewing for a $42,000-a-year job at a science research firm and she was worried that the (totally appropriate) clothes she was wearing for her […]

Continue Reading

3 Secrets to Facebook Success

3 Secrets to Facebook Success

Posted on 22. Jun, 2011 by .

3

Guest post by Erick Ruiz Salgado www.TheAbPro.com Facebook had changed the way we network online. Social networking is no longer just for kids. Entire families are now using social networking to stay in touch and share information. That means that you have an opportunity to reach virtually every age group for your fitness business. Even grandma has facebook! I found that video to be hilarious but it serves to drive my point home. Facebook has such a broad audience that virtually all business are attempting to use it to connect with clients and grow their business. Below I will reveal 3 Secrets to Facebook Success Facebook Fan Pages are pages that businesses commonly use to network with people. It is public and provides the business with an easy way to communicate with potential, past and current clients. They key to having a successful fan page is to create a fan page that entices people to like your page. Once a person likes your page they will begin receiving your updates on their homepage. This allows you to promote specials, ask for input, and let people get to know your business on a more personal note. I have found two methods […]

Continue Reading

Why Mobile Marketing is Important For Your Fitness Business

Why Mobile Marketing is Important For Your Fitness Business

Posted on 21. Jun, 2011 by .

9

Before you read this post text SuperTrainer to 77453  I have a very special gift for you. SuperTrainer is one word and not case sensitive. Also before I forget please mark below on your calender. My SEO Ninja Partner Neil and I are holding “SEO Tidal Wave” Webinar on 6/27 at 10 am PST. We are going to be focusing on some exclusive SEO ninja strategies and tactics. Here is the link. Please make sure you register to get live on the call as well as to get the replay Registration Web Link: https://www2.gotomeeting.com/register/468196498 The fitness business is a competitive industry and as owners you have to be up to speed with the best ways to market your business. Mobile marketing has become increasingly popular and is an excellent way to increase sales.According to the Mobile Marketing Association, mobile marketing is “a set of practices that enables organizations and businesses to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” With the millions of mobile phones being used throughout the world, it only makes logical sense as small business owners to take advantage of this marketing tool. The potential to communicate […]

Continue Reading

Champion Mindset

Champion Mindset

Posted on 20. Jun, 2011 by .

10

Guest post by home girl the beautiful Natalia Muntean. www.NataliaMuntean.com “Once you make a decision, the universe conspires to make it happen.” ~ Ralph Waldo Emerson Some people are born to lead and some people are born to follow. You are blessed with certain characteristics as a child that you can develop to your best ability as you mature. We tend to get caught up with “real world” games and lose that precious connection with our inner voice that can lead us to open up our potential and help us blossom into the persons we meant to be all along, if only we could listen to that voice attentively. One thing is certain though, champions are not born, champions are made! You can transform your body from fat to fit, from weak to strong; you can go from not knowing alphabet to being able to write bestsellers, and you can break your limbs and still compete at the Olympics… You can do anything you want, if only you believe in your heart that you can.   “The world we have created is a product of our thinking. It cannot be changed without changing our thinking.” ~ Albert Einstein I’ve been […]

Continue Reading