Archive for May, 2011

9 Real Life Marketing Lessons

9 Real Life Marketing Lessons

Posted on 10. May, 2011 by .

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Daddy I’m ready for my new bimmer. I like the red one Daddy This post and this blog for that matter is not intended to brag, boast or impress anyone. Lord knows  I have worked and continue to work my A** off for everything that I have. This post is designed to entertain as well as teach you some marketing fundamentals. Friday 5/6/11 It was just too nice of a day to go to work. So I decided to take the family to Huntington Beach to relax and spend some quality time with my favorite girls. On the way we had to stop by the BMW dealership because my wife’s 2011 X5 was waaaaayyyyyy over due for an oil change. That’s a woman for you ;) I have no idea where she drives but she already has 17K miles on her car. I on the other hand have 6k miles on my M3 and we both picked up our cars the same day in November. I keep asking her “where does your new boyfriend live”. Note: My wife and I are best friends and I love busting her chops Another Note: I really should stay away from car dealerships cuz […]

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Your Soul Purpose

Your Soul Purpose

Posted on 10. May, 2011 by .

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This is a guest blog post by my very good friend and an overall AWESOME human being Armando “The Professor” Cruz. Armando is a visionary that I personally have learned a thing or two from. [youtube Hx7jYQMmzc0] Armando Cruz is a Miami Personal Trainer and Miami Boot Camp Instructor

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Corporate Wellness Lies and Myths

Corporate Wellness Lies and Myths

Posted on 09. May, 2011 by .

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A CEO needs productive employees.  The healthier the employee is, the more and better work they can do for their employer, and the better their quality of life will be.  Corporate wellness is a business practice that strives to educate and facilitate a healthier lifestyle for employees. The world of corporate wellness is full of hype, misleading propaganda and false promises.  I’m going to set the record straight on what corporate wellness is, and dispel the lies and myths. Read these nine lies and myths about corporate wellness like you were the CEO of a corporation. 1. Healthcare costs are going up, and there’s nothing we can do about it. Healthcare costs are rising, but a sound corporate wellness program gives you an opportunity to minimize the effects on your business. There’s plenty you can do about it. There are many factors that contribute to the increase of healthcare costs, and related health insurance costs. Many of them are beyond your control, but what is within your control is utilization. The healthier your group is the better insurance rates you will enjoy. This also applies to your workers compensation costs. The fewer injuries your staff incurs, the less expensive your […]

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Who Are You Kidding / Kick In The Pants

Who Are You Kidding / Kick In The Pants

Posted on 08. May, 2011 by .

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This is a guest blog post from my man Nitin “Cab Driver” Chhoda. He calls me Military Midget cuz I have no hesitation firing a sub par personnel while he puts up with crap for months. And the Midget part oh well I am 5’5″ on a good day ;) Good things come in small packages HOLLA Ok, Here is “The Cab Driver” Sam (aka Military Midget), thanks for the opportunity to write for your blog. I’ll pre-frame this article by saying it will: a) Piss off some people b) Make others go A-HA c) Make a few go – I get that – I’m doing it, but this is a good reminder. Here’s the interesting thing – The ones in the (a) group don’t know how to run a training business. They are just KIDDING THEMSELVES that they do know how to. – The ones in the (b) group are rising stars – The ones in the (c) group are successful players, and might be able to tweak their game a little bit more. Which one are you? Let’s find out… with a reality check. Can you name three systems that you are CONSTANTLY IMPLEMENTING to get new clients? […]

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You’re Fired

You’re Fired

Posted on 06. May, 2011 by .

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After 2 days of sub par performance from my virtual assistants I had to pull a Donald Trump and say YOU’RE BOTH FIRED. Just look around the blog and you can see why I had to tell them “don’t let the door hit you where the good lord split you”. I think too many business owners put up with too much crap because they don’t want to be “the bad guy”. Here are some B.S excuses that I hear from business owners in denial not wanting to fire an employee. “I feel bad she is a single mother”, “It will get better”, “She needs the money”, “He is going through some tough times”. Sorry to be insensitive but I say Bull S***. If any of the above is true then that’s the more reason he/she need to work even harder. Here are a couple of personal case studies for you: Case Study 1: Judy Judy is a 40 year old woman recently divorced with two young kids. She was in desperate need for a job so we hired her to work about 25 hours a week at our boot camp. One Monday on the way to Vegas I received a […]

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