This post and this blog for that matter is not intended to brag, boast or impress anyone. Lord knows I have worked and continue to work my A** off for everything that I have. This post is designed to entertain as well as teach you some marketing fundamentals.
It was just too nice of a day to go to work. So I decided to take the family to Huntington Beach to relax and spend some quality time with my favorite girls. On the way we had to stop by the BMW dealership because my wife’s 2011 X5 was waaaaayyyyyy over due for an oil change. That’s a woman for you ;)
I have no idea where she drives but she already has 17K miles on her car. I on the other hand have 6k miles on my M3 and we both picked up our cars the same day in November. I keep asking her “where does your new boyfriend live”.
Note: My wife and I are best friends and I love busting her chops
Another Note: I really should stay away from car dealerships cuz every time I go in there I end up leaving with something. I kept trying to convince my wife to trade her 300hp X5 to the new 550hp X6. After all we can’t risk princess being late to preschool can we. She wouldn’t go for it.
MARKETING LESSON #1: WHAT ARE YOU DOING TO WOW YOUR CUSTOMERS
When we first pulled up to the service they greeted us with a cold bottle of water and asked us if we needed a courtesy car. One of my friends who is a consultant to that dealership later told me that the cold bottle of water increased their average ticket size by 22%.
NOW THAT’S AMAZING. A one dollar bottle of water increased the average ticket sale by 22%???? That’s UNBELIEVABLE
Let’s do the math. Let’s say they service 100 cars per day and on the average they charge $500 dollars per vehicle. That means they increased their revenue by $11,000.00 PER DAY. How much you think a couple cases of water cost. Now that’s what I call a nice ROI.
MARKETING LESSON #3: IF YOU CAN’T TRACK IT DON’T DO IT. YOU MUST ALWAYS TRACK THE RETURN ON YOUR MARKETING DOLLAR.
Remember It’s not the size of the gift it’s the thought that counts. (OK my mind just wondered off somewhere else) Please come back. OK I got it out of the gutter.
MARKETING LESSON #4: ALWAYS REMEMBER THAT THE LOWEST ACQUISITION CLIENTS ARE THE ONES IN FRONT OF YOU EVERY DAY. YEP THAT’S YOUR CURRENT CLIENTS DON’T FORGET THEM.
I woke up my little princess against her mother’s wish and off we went to let it be foundation 5K walk/run. It was a great time as about 25 of our clients showed up and we all walked together.
Note: If you’re going to do an event like this to promote your business make sure to have T shirts that stand out from everyone else. You want to wear shirts that are loud and stand out from the crowd NEVER BLEND IN. Another great tip is to have your client’s results printed on the shirt. “Ask how I lost 24lb at Fitness Concepts”
AS BILL GLAZER SAYS “YOU MUST BE OUTRAGEOUS“. By the way I highly recommend his book outrageous advertising.
MARKETING LESSON #5: BE OUTRAGEOUS, STAND OUT. DON’T EVER TRY TO BLEND IN
Saturday night my best friend and I decided to take our families out to Moon Shadows in Malibu. What a cool place. That food and ambiance is amazing there.
We made sure to TIVO the Sugar Shane Mosley VS Manny Pacquia fight. Now that was the most boring thing all weekend. I couldn’t believe Sugar Shane ran from Manny the whole fight. What a coward. If you going to lose might as well go out on your shield don’t run like a b***.
All that S*** he talked before the fight only to run like a you know what. (not going to keep repeating the B word never know my mom might be reading this)
Sorry I am still mad about that. I can’t wait til Floyd Mayweather Jr and Manny Pacquiao finally put the fight everyone wants to see.
MARKETING LESSON #6: DON’T OVER OVER PROMISE AND UNDER DELIVER. PEOPLE WILL NEVER FORGET THAT. I WILL NEVER PAY FOR ANOTHER SUGAR SHANE MOSELY FIGHT. I AM SURE I AM NOT ALONE ON THIS.
Couple weeks ago I was having dinner with Evander “The Real Deal” Hollyfield and he seems to favor Mayweather on that fight. (By the way Hollyfield can dance like no one’s business at a night club. We couldn’t get him off the dance floor at Sutura in Newport Beach)
My best friend Will and I send the wives to the spa all day with our credit cards. So we decided to take our princesses to Hermosa Beach and use them as chick magnets. Shhhh don’t tell my wife.
MARKETING LESSON #7: FIND OUT WHERE YOUR CUSTOMERS HANG OUT AND HANG OUT AND MARKET THERE.
My best friend even told one girl “Her mother cheated on me with my best friend while I was at the hospital donating my kidney”. Good times for sure!!!
MARKETING LESSON #8: PRACTICE YOUR SALES PRESENTATION
MARKETING LESSON #9: PEOPLE CAN TELL IF YOU’RE SINCERITY FROM HYPE AND BS. ALWAYS BE SINCERE