The ‘Magic Formula’

The ‘Magic Formula’

by | Nov 2, 2011 | Marketing Fitness

Anytime someone has achieved any degree of success, they get asked what their ‘secret’ is.  I guess that if I had any secret, it would be this formula… Before becoming a fitness entrepreneur I was a baseball coach. I always had wanted to be a baseball coach. ...
Isabel Allende tells tales of passion

Isabel Allende tells tales of passion

by | Nov 1, 2011 | Marketing Fitness

  Thank you so much. It’s really scary to be here among the smartest of the smart. I’m here to tell you a few tales of passion. There’s a Jewish saying that I love. What is truer than truth? Answer, the story. I’m a storyteller. I want to...
Fitness Marketing Game Plan

Fitness Marketing Game Plan

by | Oct 30, 2011 | Marketing Fitness

Sam, When I started coaching with you last October I had just moved into my stand alone Boot Camp Studio. I was grossing $9,000 in EFT per month before I moved into the studio. I had a bunch of my clients pay in full for the year to pay for the build out and that...
Credibility is Key

Credibility is Key

by | Oct 30, 2011 | Marketing Fitness

What does credibility mean? Does it mean, believable, reliable, or trustworthy? The definition probably changes a little depending on who answers; however, the definition on dictionary.com is, the quality of being believable or worthy of trust. Establishing...