Raising your prices for 2012!

Raising your prices for 2012!

Posted on 29. Dec, 2011 by in Marketing Fitness

Raise price on Super-Trainer.com Fitness MarketingHow would you like to raise your prices for 2012?

Would you rather deal with 100 people paying $100 or 10 people paying you $1000? I have always liked the latter because it easier to control their environment, their results, and at the end of the day less customer service issues.

There is a quote that says, “Your price will eventually catch up to your value”.

I am not a millionaire nor am I a trainer to the stars, but my clients’ rock! Many trainers ask me how I got to the point where I charge $300 per 30 minute session? The truth is nothing changed as far as knowledge from when I was charging $70 per hour. [The change came when I understood the value I was providing and when I started to value my time more.]

When I realized these 2 things, I looked to increase the value I gave to each client by adding special events, special gifts, and most importantly learning more to make more efficient use of their time and get them quicker results.


How would you like to fast track that process?

This is what I want you to do.

I want you to realize that all of this is subjective and is mostly in your mind. A lot of times trainers think they need offer way more in order to charge higher prices.

The truth is if you can work on building solid relationships with your clients that make their life better, then you have done something hardly anyone else in their life is going to do. As Brandon Burchard says, “How do you put a price on ‘changed my life’?”

A lot of trainers say they want to make more money but the truth is they are not willing to do what is necessary. They are not willing to learn more to help their clients, they are not willing to show up to a clients kids game to show that you support them, they are not willing to call them on a Sunday to get them ready for a great week. They are not willing to respect and honor their craft of helping people live happier healthier lives. They are not willing to practice what they preach.

Magic Pill on Super-Trainer.com Fitness MarketingIf they even read this they will not even do the simple activity I just described above. Most of these trainers and people for that matter want the magic pill. And when they find out the work involved they get discouraged and look for the next thing that promises easy results.

If you have been reading super-trainer.com for any period of time you know we are a community of in the trenches trainers dedicated to taking effective consistent action. Since you have made it this far I presume you are an action taker and want to blow it up in 2012.

Guarantee Badge on Super-Trainer.com Fitness MarketingPerform the 4 step exercise above and take action on it and I guarantee this is one simple strategy to increase your value or I’ll give you 100% refund. I say this jokingly but the potential value your clients are not receiving and the amount of money you are leaving behind because you haven’t implemented this is no joke!

Over the next few months I will be sharing some more strategies to increase your value and help you make more money.

Ask me any questions below on the comments section and I look forward to speaking with the 5% of trainers that actually take action.



Armando “The Professor” Cruz


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29. Dec, 2011

This has really given me a different perspective. Thank you for this fantastic information.


30. Dec, 2011

Great post Armando…All about adding maximum value! You must always GIVE in order to Get


01. Jan, 2012

Great post! I’m definately gonna do this exercise this week!

Thanks Armando. Sometimes we just need that swift kick to the testicles and be told to man-up and charge what we’re worth!

Great post! This is something I will being working on in 2012. Thanks a lot for the great idea! Definitely give more and you will get more. Right on!

Zach Even - Esh

02. Jan, 2012

I AGREE…. I prefer having 40-60 clients and REALLY going overboard for them, taking care of them….. If I have 100-150 clients customer service goes DOWN….. the ability to deliver an extraordinary experience diminishes BIG time….

GOOD shiz, Armando, Sammy in da house!!

Mike Bevard

02. Jan, 2012

Thanks for this post! Great way to look at things for the new year!

Al Morentin

02. Jan, 2012

Awesome! Will definitely work on this.
I was just talking about this yesterday.
No more discounting. No more discount clients.
Deliver awesome service and results… and charge accordingly.
Thanks Guys!


02. Jan, 2012

@Zach Even-Esh thanks for the shout out. I know this is what you do.

@Mike Brevard Stay committed to value and take action. 2012 is a breakout year

@Al Morentin Remember you are not selling personal training, that is a commodity. If you want to increase your prices must de-commoditize your service. Make it more about their experience and their results. Always offer value!



02. Jan, 2012

@Chandra glad it could help. Cheers to you.

@AJ you got it buddy. All about the value and genuinely caring.

@Justin I am here any day you need those testies kicked, lol.

@St Petersburg Personal Trainer get it done. Make sure you take action to offer that value. By the way your video looks pretty cool. Keep it up.



03. Jan, 2012

I have been looking at putting my prices up for a while but was worried about doing it.
I think this will be great to get a great strategy to put the prices up.
Thank you so much

Taryn Shea Loughran

03. Jan, 2012

I am just starting out as a trainer and learning how to gain clients.
I want to start my personal training business the right and most effective way possible!!

Thank you for this info! I want MORE to learn!

I know there are so many people out there that WILL pay for me to change their lives – I m working on how to find them!

Palm Beach, FL


05. Jan, 2012

Hey @Taryn Shea Loughran we start somewhere. The key is be clear who you are, what you offer, then add a sprinkle of charm, and a heaping cup of smiles. Guaranteed to bring you abundance.
Like I said, “What is the price for ‘Changed my life!'”


05. Jan, 2012

Good post – counterpoint:

While I’m all for increasing rates if delivered value is above what you’re charging, if the question is, “Would I rather have 10 clients paying $1000 or 100 clients paying me $100?” I’d have to take the 100 clients. If one of the 1K members moves to a Greek island, wrecks her Lambo, marries a supermodel, etc, I’m out $1000, I have only the 9 other members to market through.

On the other hand, if I lose 1 of my 100, I’m still making $9900, and have 99 remaining members to market through, and to upsell on nutrition programs, specialized training, etc. If your bootcamp is rockin’, there should be no problem with customer service. So, I’m not arguing with raising rates – but I’ll take the 100 clients any day!

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