Sam Bakhtiar: It’s like paying for it, John. Free marketing is actually not paying for it. It’s something – it’s feeling. There’s interaction there. Which one do you want? Do you want – I’m sorry. Do you want a hooker or do you want a wife? And basically a lot of times, we are – all we want to do is find out – hey, I want to push a button. I’m going to send some flyers. I want to get this. I want to get this. I want to do that. I’ve been there. I’ve done that. Pay per click, five bucks a click. Direct mail, we got to pay all these kinds of stuff, right? But if you know that most of your clients are already coming from stuff that is free, what is free? What is the difference between these two?
Participant: Money.
Sam Bakhtiar: That and these have relationships built in. These don’t have relationships built in.

Participant: All right. So we have a location of ours, one of two. That’s in a kind of like a money-hungry area that everybody has got a lot of money. It’s an awesome place for fitness because you have them on every corner. We have only really gotten a lot of our clients through three primary ways.
One has been referrals. Obviously most businesses gain a lot of business through that. The second has been daily deals [Phonetic]. We had a crash and burn experience with them last year that almost tanked our business out there. It pissed a lot of our clients off that we had and the third one has been like the yard signs we use on the side of the street but they’re pulled all the time now.
We get a small percentage from Google. I’ve just been I guess a little wary about investing my money in like direct mailers and pay per click and stuff like that. So I’m trying to figure out what the best way to market outside of what I’ve been doing in order to get the best return on what I’m doing. I’ve got a lot of credit I can use for money. I’ve got cash flow I can use for marketing but I’m not real sure how to do it.
Sam Bakhtiar: OK. First of all, one of the most important things is marketing is not doing everything.

Sam Bakhtiar: Hey, Super Trainers. What’s going on? It’s your main man Seven-Figure Sam. I just got back in my home in Vegas. We’re on a week’s vacation with my family. My little daughter is playing iPad with her new apps over there and I just want to show you something.

We just got here so we were in the grocery store and here, you can see this whole section here, every single white bag. There’s like one, two, three, four, five, six, seven eight, nine. About nine or ten bags of food here and we bought them at a little grocery store called WinCo Foods.

What’s up everyone? Hopefully you can see from the view and at least the day behind me that it is stunning today and I’ve been waiting for about a week for it to stop raining to just be able to do this video blog because literally I couldn’t even hear myself think, let alone record anything. The rain was so loud. But I want to share with you some things that I’ve learned in regards to focus and what it means to be able to focus on your goals and to make sure that you’re constantly striving towards something but also what you need to be concentrating on in regards to your goals and why you actually want to achieve and what associations you have with them.

I’m about to get in here with Rudy world class – he’s the drifting champion of the world. He’s going to drift all around the racetrack and I’m going to be in it. Check this out. Watch this.

Hey. What’s going on, everybody? It’s your main man, Seven-Figure Sam here out in the middle of Las Vegas desert and out in the middle of nowhere. Las Vegas Speedway. We’re having a great time here with a bunch of my friends with the Seven-Figure Retreat.
Now take a look at all these cars. We have Porsches here, Lamborghinis, AMGs. We got the fastest cars in the world and check this out. Which one is really faster? Well, anybody can go fast on a straight line. Now here, we’re in the Las Vegas Speedway. There are a lot of bumps and a lot of turns. It’s not how fast you can go on a straight line. It’s how fast you can adapt and how fast you can go around the corners and how you can really, really truly live to your potential.

We tend to take our clients for granted and we think, “Oh, we got them already. They’re going to stay with us.” Nobody is going to stay with you forever if you don’t nurture your relationship.
Every person has a circle of influence of around 40, 50 people. So if you get into their circle of influence, you really never have to market again. The problem is these trainers, they’re going in there and they want all of their market and they don’t get their service right. They got crappy service. They have a crappy product and like I said before, what we talked about at breakfast, if you get really good at marketing but your service sucks, you’re going to market yourself right out of business because the more people you’re going to get in the door, the more people know that you suck and the word is going to spread around and nobody is going to]. So that’s my two cents.

For me, the biggest thing would be retention just because keeping your clients and then having that be able to build on top of that has been the biggest thing for me and that’s actually what I’m focusing on now because I have been losing some people because I have been focusing on just getting a ton of people in and then it watered the program down which I don’t want.
So building good systems for retention and making people feel like you’re really there and you care about them. They’re getting enough attention as if they were a one-on-one client. It does a lot of work and then the second thing I found which is really powerful is postcards and Sam has helped a lot with that. But for me, my brick and mortar business, postcards have been the most lucrative. If you get a good postcard and it’s sent out and it lands in their inbox or mailbox

Hey what going on Super Trainers!! The other day my wife and I went to get a little workout at our local 24 hour fitness in Chino Hills. Now I have heard from others that the "big box" gyms have now started fitness boot camps but now I have PROOF. Checkout what I...

There, I said it and feel a little better now….. but only because I changed my behavior which pulled my head out of my  rear end! A little background on me: I'm Steve Krebs, I have been in the fitness industry since I was 22 years old. I have owned and operated my own...