Archive for 'Personal Trainer Marketing'

PERSONAL TRAINERS: DRESS FOR SUCCESS!!! Talking about wardrobe, off the record, with Super-Trainer readers …

Posted on 16. Dec, 2008 by .


Before you flame me for the gratuitous eye candy, let me assure you it has a purpose! I’ve gotten a few e-mails from S-T readers recently about the subject of what to wear. That’s cool because you don’t want to leave this area to chance. Although it’s largely a matter of opinion, and in extreme cases you can almost get away with anything, we still can’t underestimate it’s importance. That’s because Training’s an intangible product, and your appearance is one of these intangibles. Top performers in every field of sales and consulting are meticulous about how they dress and their appearance for good reason – because a large part of the buying decision is based solely on it! Here’s my first letter:

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JOHN SPENCER ELLIS -THE ULTIMATE FITNESS ENTREPRENEUR!!! Talking to “the man” who has re-defined the term (read the un-cut transcript of our converation)

Posted on 10. Dec, 2008 by .


I know it’s been over a week and I’m a little late with this post – to make up for it this one’s VERY LONG and SUPER-GOOD … FITNESS ENTREPRENEUR – that’s a term that gets thrown around A LOT, and is used to describe every Personal Trainer, anyone that’s ever written an e-book, or tried to make a buck in any way in fitness. But I recently had the pleasure to speak to a guy that’s taken the term to a completely different level – John Spencer Ellis. If I sound like a fan, it’s because the things John’s involved with will blow you away! He’s broken the mold and branded himself to a point where he has no competition, and set a new standard for making money in fitness.

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CASHING-IN ON THE NEW YEAR’S CRUSH!!! Get an early start on the BIGGEST time of year in PERSONAL TRAINING and FITNESS!

Posted on 28. Nov, 2008 by .


The holiday season’s here, and for Personal Trainers Christmas comes a little later than for everyone else. It’s on January 1st that Santa gives his present to all the trainers and trainettes that have been good all year – in the form of a flood of new business! You know what I’m talking about – New Year’s resolution time! It’s when everyone resolves to change their life-long habits and start anew. Does anyone really ever keep the weight off? Not really (see accompanying picture), but who cares? Someone’s gotta be there to help – I know I’m going to step up and you should to! Here’s how –

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“HOW MUCH SHOULD I CHARGE FOR MY TRAINING?” Let’s Explore Everything That Relates to Price In Personal Training …

Posted on 21. Nov, 2008 by .


How much should you charge for your training sessions? I once heard that price is relative to the cost of everything else on sale in the marketplace – well with Personal Training it gets even more tricky than that. That’s because training is an intangible service that’s highly dependent on the person delivering it (the trainer, ie YOU) That’s what this blog is about by the way – if the product is YOU, then no one should be telling you how much to charge or be steeling any of your money. Dumping the gym is the first step to getting paid what you’re worth. Back on subject, your rates aren’t dependent on the number of certifications you have, the kind-of shape you’re in, or how many years you’ve been a trainer. These are all factors that influence the price, but they don’t determine it.

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THE “BUSINESS” OF PERSONAL TRAINING: TALKING TO KELLI CALABRESE ABOUT GETTING SERIOUS IN FITNESS (listen to the in-depth audio of our conversation – new updated audio)

Posted on 14. Nov, 2008 by .


Didn’t we just finish talking about how Personal Training wasn’t a business?!?! Yeah, but we’re going to shift gears and get down to BUSINESS – we’re going to talk about getting serious about fitness! Even though this blog is about passion and lifestyle, at a certain point you’ve got to make a decision: “Are you going to be a player, or are you going to keep riding the bench?” I got the chance to pick the brain of a lady that’s made a career of kicking trainers in the pants and reminding them to wake-up – Kelli Calabrese.

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