Archive for 'Personal Trainer Marketing'

CASE STUDY: DOUG MURPHY – Crawl Inside the Head of a Top-Level Trainer! (special guest blog – this one’s goooood!!!)

Posted on 09. Aug, 2008 by .

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Better results in less time! Sounds like a cheesy sales pitch, but that’s what all of our clients come to us for, and as professionals we want the same thing. We want this private training practice handled! – bringing in high quality clients, giving them tremendous value, and achieving all of our immediate financial and professional goals The best way to get this info is to crawl into the head of someone that’s got it mastered; for that, I called up Doug Murphy. He’s built new, thriving training practices from scratch multiple times in different cities, and attracted major media coverage in the process. He’s got this thing down to a science, so if you want to get your practice established, he’s the man to ask. That’s what I did, and in response Doug came with some serious, real-world knowledge. You hardly ever get a top trainer opening up and sharing the mind-set behind how he does it – make sure you pay attention to this one!!!

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WHO SAYS WE’RE NOT PROFESSIONAL?!?! PROFESSIONALISM IN PERSONAL TRAINING – MY REBUTTAL!!!

Posted on 25. Jul, 2008 by .

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That’s got to be the most ridiculous picture I’ve ever had on here!!! (I hope Wilmer’s appreciates getting his picture on Super-Trainer!) This pic has got nothing to do with Personal Training, only the theme of this post … Here’s my rebuttal to a recent article in Smart Money Magazine talking about the lack of professionalism in Personal Training. I don’t normally get into this kind of back and forth, but I thought this time it would be a good thing because this article points out where we as trainers can go wrong with our professionalism, and we’ll talk about how to fix it.

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TRANSFORMATION: RIDING THIS PERSONAL TRAINING THING STRAIGHT TO THE TOP!!!

Posted on 09. Jul, 2008 by .

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You can’t reach your full potential selling CHEESE PUFFS – I’ll tell you what I mean by that in a second …. But when I’m talking about reaching your full potential, I mean TRANSFORMATION: going from who you are now to the person you want to be. Personal Training is unique because it can be the vehicle – I just recorded a little video explaining this idea: [youtube nDW5C71rUEY nolink]

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HOW TO BLOW UP IN PERSONAL TRAINING!!! Watch My Live Interview With CYNTHIA CONDE! The new reality show star tells us how she did it …

Posted on 03. Jul, 2008 by .

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We’re stepping things up here on Super-Trainer! I just did the first LIVE interview on the blog, and it was with Cynthia Conde. She’s a trainer from my area in Queens who’s blowing up in a MAJOR way. I got the chance to catch up with her recently and it turned into a lesson on how to create a name for yourself in Personal Training and build up a tremendous career from the ground up. It’s a story EVERY trainer, no matter where you are can relate to. You’re also going to see the attitude and mindset of the modern Personal Trainer, so pay attention to this one! here’s the video: [youtube eDxHIGoT3TQ nolink]

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PERSONAL TRAINING REVEALED! JESSICA STORM Delivers the Inside Scoop On Her Business – TAKE NOTES!!!

Posted on 17. Jun, 2008 by .

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I was real happy from what I got out of my recent conversation with Jessica Storm – some bona fide, real-world, implementable training info. Getting straight talk like this in Personal Training isn’t always easy to find – that’s why you see so many Personal Trainers just running in circles for years on end, because you can’t always get candid info from people in the business really doing it (that by the way is what this blog is all about). Most of it comes from people looking to sell us products, or conferences looking to sell us tickets or systems. They’re full of good-sounding ideas, but they have little or no real-world application. Jessica isn’t involved in any of that kind of stuff – all she is through and through is a trainer. And in the process of creating her great small business she’s gone through a career progression to get there that a lot of us can probably relate to and definitely learn from.

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