What is YOUR Fitness Business USP?

What is YOUR Fitness Business USP?

Whether you’re a seasoned veteran or complete rookie when it comes to building a business, one of the most important keys to being successful is a unique selling proposition, or USP. BusinessDictionary.com defines a USP as the following: Real or perceived...
2013: An Inside-Out Process to Success

2013: An Inside-Out Process to Success

Perhaps the most profound need within the human experience is to align your outside world with the internal identity you silently carry. And on that pretense, please pardon this interruption… …Because the New Year’s goals and resolutions you feel so giddy...
How To Avoid Getting “Burned Out”

How To Avoid Getting “Burned Out”

Have you ever heard of Pareto’s 80/20 Principle? If you haven’t, here it is in a nutshell. The 80/20 Rule means that in anything a few (20 percent) are vital and many(80 percent) are trivial. You can apply the 80/20 Rule to almost anything, especially time...
Bruce Lee, Jiro, and You

Bruce Lee, Jiro, and You

Bruce Lee is undoubtedly one of the greatest martial artist ever. He wasn’t born this way. He created this destiny by his daily actions. Below are 3 quotes by him that reflect what I want to share with you today. “Don’t fear failure. — Not failure, but low...
How to write a killer email

How to write a killer email

So I’ve sent you 2 emails ( Why clients leave? and Marketing is DEAD ) in the last couple days on the killer $97 deal where you get an entire YEAR of email content.. (over 75 emails for 97 smackeroo’s) The whole idea to put my emails on the market wasn’t even mine....