| What’s Working | What’s Not Working |
| Delivering Clients Results. Duh…. | Talking about results but not delivering |
| Facebook plugin testimonials | Static testimonials |
| Emails | Direct Mail/Magazine ad/ Post Cards |
| Daily Deals (done right) | Cold calling/lead boxes/yellow pages |
| Month to Month agreements/12 month PIF agreement | Long term agreements monthly plans |
| Facebook private groups | Not having one |
| Closed ended specialize programs | Open ended generic “boot camp” programs |
| Results=Referrals | Asking for results = desperate mode |
| Refusing clients if they are not a good fit | Taking everyone who throws you the mighty dollar |
| Being Real and telling it the way it is | Being fake and lose trust |
| Call clients out when they are not following | As long as they paying you, look the other way |
| Clearly explaining your expectations upfront | No need, take the credit card and question later |
| When you say ONLY 20 people mean 20 people | Say 20 people but take 50 people (lose trust) |
| Employees NOT to park their car in customer parking | The hell with clients. They are here to workout. |
| “Subconscious Marketing” | In your face marketing |
| Having a personality | Not having one |
| Making time for PR (public relations) | Sit behind the computer all day don’t need to talk |
| Being present | Being anywhere but present |
| Keep business and life simple | Make everything more complicated than it is |
| Relationship based business | Transaction based business |
| Making legacy | Chasing money |
| Married to a hot chick | Married to the business |
| Look like a trainer | Look like you once might have lifted |
| Work/life/fun balance | Always grinding. Always thinking about business |
| Having SOLID business fundamentals | Rely on the latest gimmick/fads |
| Social proof/social proof and more social proof | No social proof/using other peoples social proof |
