6 Quick Lessons From NYC

6 Quick Lessons From NYC

Posted on 13. Apr, 2012 by in Marketing Fitness

Hey it’s your main man 7-figure Sam,

I’m literally on the plane on my way back home
from New York. (sending an email from 30K feet is kinda cool ;)

I totally miss my girls and can’t wait to get home and spend
some quality time with the family.

Quick Reminder: If You Want To Run A Successful Sports Training Business Then This is For You

OK, as promised here are 6 quick lessons from the NYC

 

Create a vision for you clients. Sell them dreams not products.

Example: Don’t sell them weight loss instead sell them on how losing weight will effect their entire family’s health. Sell them how losing weight can positively effect their children’s life.

Products come and go but VISION is FOREVER. A great example of this is Apple’s  “Think Different” campaign”

 

I know this sounds basic but are you REALLY making your clients feel special? REALLY? I mean REALLY…….

Example: Wow your clients each and every day. I’m currently listening to an audio book (almost finished) titled “Fred Factor”. It talks about this very subject. I Highly recommend picking it up listening to it and more importantly IMPLEMENTING IT.

 

It’s better to be loved or hated than to be tolerated or ignored. Remember you can’t be everything to everybody. Bill Cosby said “I don’t know the key to success, but the key to failure is trying to please everybody “

Example: I stand firm against a certain “Fitness Boot Camp” franchise model for over- promising and under- delivering. Some people like it and some don’t. Oh well……

 

Show them you understand their pain, frustration, hopes and aspirations.

Example: Show your clients that you understand how hard it is to change life long habits and how you’re going to guide them every step of the way. Inspire them and raise their aspirations.

 

They buy why you do it.  Pick up a book called “Start with your why” by Simon Sinek.

Example:  People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with “why.” It was their natural ability to start with “why” that enabled them to inspire those around them and to achieve remarkable things.  What’s your why? Why you do what you do?

 

You simply can’t just deliver on your promise and expect to stay in business these days. In this day and age you simply must OVER- PROMISE and OVER-DELIVER. That wasn’t a typo…. not under-promise and over-deliver. OVER-PROMISE and OVER-DELIVER.

Example: Companies like Fitness Revolution, American Girl, Best Buy, Washington Mutual, and TiVo came out of nowhere to virtually own their respective markets. How did they scoop their bigger and wealthier competition? It wasn’t through a fat marketing budget. It was because they kept their promises . . . and not just any promises, but dangerously ambitious promises. In fact, these companies overpromised to lure customers in–and then overdelivered to keep them.

Your boy Sam,

PS – I met a fitness professional in NY that does 7-figures from get this 700 SQUARE FEET!!!  I literally begged him for an interview. Stay tuned for an email tomorrow titled 7-figures from 700 square feet? THAT’S INSANE……

Here’s the link to that blog post…

http://super-trainer.com/fitness-marketing-genius-stephen-cabral/

Tags: , , ,

2 Comments

Kaiser

13. Apr, 2012

Sam excellent as always. Sorry we couldn’t meet up when you were out here. I’ll be heading out to Cali soon.

Some major points here. Loved your first one. I thought I was one up on everyone because I sell Weight Loss or Fat Loss instead of a fitness service. But there’s actually a higher level – how fat loss and weight loss relates to their lives – I totally missed that.

Also having a WHY and stating your WHY is huge.

About your last point, over-delivering is the name of the game, but has to be balanced with other factors you talk about frequently like specializing, creating a niche, and differentiating. Best Buy is closing 50 something stores because even though they have a good model, they’re not differentiated enough. This is talked about in I believe THE 22 IMMUTABLE LAWS OF MARKETING. Companies built ONLY on being better soon run into trouble. It’s just not enough.

7Figure Sam

13. Apr, 2012

Hey Kaiser,

No worries I can’t believe NYC is that busy on a Tuesday night. I can’t even imagine what it would be like on the weekends.

I agree with you on best buy and differentiation and LOVE that book 22 IMMUTABLE LAWS OF MARKETING.

I remember you recommended that book last year. Once I picked it up I couldn’t put it down.

Leave a reply

You must be logged in to post a comment.