Archive for April, 2012

Are You Going To Be Left Behind?

Are You Going To Be Left Behind?

Posted on 05. Apr, 2012 by .

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The Encyclopedia Britannica announced recently that it would no longer be offering it’s printed encyclopedia. Now you may be too young to remember pre-Google, pre-Wikipedia days but when you were in school and you had a report or project due if you had the Encyclopedia Britannica you had a cornucopia of options. Now a days they just take up space and much of that information has evolved and is out dated. Is that your business? So my question to you is what are you doing that has evolved or is out dated in your training? Innovate or Die… This recent move by the EB you may feel was warranted a long time ago. With information at your fingertips at a split second, who’s going to purchase $1200+ of books that are static and non-evolving? Why would they have stayed in business so long? 1st– They were pioneers at consolidating and packaging amazing content never before seen in one place. This was cutting edge back in the day. (Being first has its’ advantages) 2nd– They had some of the worlds most prestigious scholars, inventors and thinkers contribute to it. (Social proof and validity) 3rd– They knew their market. I am sure […]

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What I Wish I Knew When I Was 22 – Part 2

What I Wish I Knew When I Was 22 – Part 2

Posted on 04. Apr, 2012 by .

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“What I Wish I Knew When I Was 22 – Part 2? from Brent Beshore, CEO of AdVentures who ranked #28 on the 2011 Inc. 500 list.

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What I Wish I Knew When I Was 22 – Part 1

What I Wish I Knew When I Was 22 – Part 1

Posted on 03. Apr, 2012 by .

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“What I Wish I Knew When I Was 22 – Part 1” from Brent Beshore, CEO of AdVentures who ranked #28 on the 2011 Inc. 500 list.

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FITNESS CLUB MARKETING TO ATTRACT THE BEST PERSONAL TRAINERS

Posted on 02. Apr, 2012 by .

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Much space on the Super-Trainer website is devoted to fitness club marketing to attract leads and clients. However, when you’re getting started out, you will be most concerned with attracting the best personal trainers and staff members. After all, your new business can only be as good as the people working there. At the end of the day, you can aggressively market all day and night long, but still lose out on business if your service just straight up sucks. There is really no point in pouring your hard-earned money into a promotional program if every lead that walks in through the door is disgusted by your trainer’s snaggletooth, disappointed by what a bubble-head your nutritionist is, or put-off by the chauvinistic attitude of your class instructor. Without a winning team, any program you can dream up is destined to fail. Over the years, I’ve had to say good-bye to a lot of trainers in my quest to build the perfect franchise. There is no way to avoid the risk altogether, but you can at least minimize your stress and heartache by carefully screening all applicants.   Before you can attract top talent, you need to create marketing materials that […]

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How To Fix A Broken Business Model – Spend Time

How To Fix A Broken Business Model – Spend Time

Posted on 02. Apr, 2012 by .

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Hey, everybody. Rocco Castellano here. Again I’m continuing on my series of how to fix a broken business model.

Now, in the other video, in the video before this one, I had talked about admitting the problem, understanding that problem and then listening to the criticism. Well, here after you’ve done that, what I really want you to do is answer the questions why. Just understand why things may have gone wrong. Understand why it may have been broken because sometimes we as fitness – professionals and blue collar thinkers fear so much we don’t want to look stupid.

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