FITNESS CENTER MARKETING: NOT FOR THE MASSES

Do you know your target market inside and out? In this industry, there are certain people you will just “click” with. There are personality types that will instinctively LOVE you and sing your praises like a canary. There are individuals that do not require more than...
Don’t be scurred

Don’t be scurred

“Fear creates its own self-fulfilling dynamic-as people give in to it, they lose energy and momentum. Their lack of confidence translates into inaction that lowers confidence levels even further, on and on.” This quote from the book the “50th Law” is a perfect example...