by 7Figure Sam | Oct 31, 2011 | Marketing Fitness
Everyone in marketing has heard the word USP (Unique Selling Proposition). And if you haven’t then you need to get on some Dan Kennedy books and know what yours is, as it’s not only important that you have it, but also crucial that it differentiates you from your...
by 7Figure Sam | Oct 30, 2011 | Marketing Fitness
Sam, When I started coaching with you last October I had just moved into my stand alone Boot Camp Studio. I was grossing $9,000 in EFT per month before I moved into the studio. I had a bunch of my clients pay in full for the year to pay for the build out and that...
by 7Figure Sam | Oct 30, 2011 | Marketing Fitness
What does credibility mean? Does it mean, believable, reliable, or trustworthy? The definition probably changes a little depending on who answers; however, the definition on dictionary.com is, the quality of being believable or worthy of trust. Establishing...
by 7Figure Sam | Oct 29, 2011 | Marketing Fitness
I don’t know why but a lot of fitness entrepreneurs believe that clients purchase products based on lowest price. But study after study shows this to be false. Even in a tough economy, quality outweighs price almost every time. The popular online stores like eBay and...
by 7Figure Sam | Oct 28, 2011 | Marketing Fitness
Think about all the third party mail we receive on a daily basis. Thousands of pieces get mailed and most consumers throw them out because there’s so many, they don’t catch their eye, or the consumers are just too damn busy to look at them. Frankly, consumers are...
