Archive for January, 2010

Fitness-Marketing-Nate-Green-Interview-Part-2

Posted on 09. Jan, 2010 by .

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[spoiler] Nate Green: … what I’m helping you do right now and that stuck with me. I think if everyone kind of takes that initiative, I mean everyone is going to be successful if they want to be. Kaiser Serajuddin: Yeah. No, that’s definitely an excellent lesson and now the big thing you’re known for that has really gotten you a lot of attention is your book, Built for Show, looking good enough to hook up. Yeah, it’s pretty crazy. It’s in all the bookstores. It’s everywhere. It’s blowing up online. I was reading the comments on it on Amazon. It’s really a phenomenon. What was the process of getting that book produced? Because I know that’s a goal for a lot of trainers really to get a major national book out there on the bookshelves, not just an ebook. So how did that process go? Can you talk about that a little bit? Nate Green: Yeah, sure. A couple of points I want to make before I start with my rant. Number one, you have to write. You have to be a decent writer. You start off writing for websites like BodyBuilding.com or just writing stuff for your basic […]

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Fitness-Marketing-Nate-Green-Interview-Part-1

Posted on 08. Jan, 2010 by .

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[spoiler] Kaiser Serajuddin: Hey. What’s up? This is Kaiser. You’re of course listening to me on Super-Trainer and today I got a wild guest. I don’t know how to describe him. You could call him an adventurer, a journalist, an author, an entrepreneur or depending on who you ask, you might call him an alcoholic and a womanizer. I’m talking to Nate Green. What’s up, man? Nate Green: I like the alcoholic and womanizer part and you said wild and now I’m thinking I need to like stand up and jump up and down or something but I’m just going to sit. So I’m sorry if I’m not too wild for the phone call. Kaiser Serajuddin: No. You know how they say it. It’s the quiet type you got to worry about so I think that’s the type of wild man that you are. So yeah, I mean how would you describe yourself? What is it that you do exactly? It’s kind of hard to keep up. Nate Green: I thought you did a pretty damn good job, man. I don’t know. In particular, I guess I would say I’m more of a journalist than anything and a journalist in […]

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Fitness Marketing – Day 7

Posted on 07. Jan, 2010 by .

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[spoiler] Hey, what’s up? Welcome back and finally we’re here up to day seven of your seven-day course on how to take your fitness business online and I hope you got a lot of value out of the information I gave you this week. I don’t know where you started out from before or what level you were at but I think every one in the areas that we touched on this week, I think every one had its own unique value that maybe you didn’t appreciate to its fullest extent even if you already knew a lot of the things we talked about here. So I hope I was able to drive that home to you, how important it is to pay attention to every single aspect when it comes to taking your program, to taking your business online and having it be really, really effective. Now the final point we’re going to talk about today isn’t a point in itself. It really has to do with the overall picture. What we’re going to talk about is speed and that’s what it all boils down to. It’s talking about the internet, selling products on the web and just the […]

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EVERYTHING I KNOW ABOUT THE FITNESS BUSINESS I LEARNED FROM WATCHING FANTASY AND SCI-FI MOVIES …

Posted on 07. Jan, 2010 by .

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You’ll never catch me at a COMIC-CON convention …  But sci-fi and fantasy movies are some of the most powerful mythology we have today (call this sad if you will).  While we enjoy them as escapist entertainment, remember that they are the products of the work of hundreds of brilliant people in probably the most competitive industry in the world. And also considering that the creators of these movies have based their stories on timeless narratives coming from some of the world’s best thinkers, there’s a lot you can learn from them. If the FITNESS BUSINESS is your “game worth playing” (see THE UGNL), then many of these lessons will apply to you. Just like the characters in these movies, we’re each on our own hero’s journey.  And I’ll say it again: I can’t imagine another career that allows you to become an entrepreneur and grow yourself, your personal skills, and your business skills, better and faster than personal training. Nothing I’m going to share with you in this post is all that earth shattering, or something that you probably didn’t already observe yourself.  I just want to send out a reminder that the messages in these films are more […]

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Fitness Marketing – Day 6

Posted on 06. Jan, 2010 by .

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[spoiler] Hey, what’s up? Kaiser here and we’re up to day six. You hung with me for a long time. We’ve been at this for a while and I know your mind is probably racing. We have thrown a lot of good information at you and now it’s really starting to heat up. If you remember in day five, what we talked about was closing sales but when it comes to making money online through fitness, that’s really the first part of the process. It’s really the very beginning and that’s not where the real money is made. The real money is made on the backend and what that means is getting lifetime value out of your customers. The first sale is just a starting point and a lot of cases, depending on what the costs are for you to do business, that first sale might just help you break even or you still might end up with a loss and the real money is going to come in when you get that lifetime value. So in getting that maximum lifetime value out of your customers, there are three things that we need to keep in mind. The first thing […]

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