The Ad That Brought 28 New Clients in May

The Ad That Brought 28 New Clients in May

Posted on 02. Jun, 2011 by in Marketing Fitness

Our Boot Camp is just blowing up. At least that’s what I hear. I decided to stop by there the other day for the first time in 3 months and found out that we have 3 new employees that I have never met.

Wow is this how people like Donald Trump feel when they have employees that they never ever met? That was a big moment for me when they all said that they know who I am and thanked me for the opportunity.

Seriously, I never thought I will be at that stage of automation.

It all started about 9 months ago my my partner (Alejandra) approached my about opening up an indoor boot camp. At first I thought “another person just talking”. After all I have been approached by at least a dozen people about “partnering for a boot camp”.

So I made Alejandra jump through some hoops to see if she was serious. After all many people talk but when the rubber meets the road they don’t do S***.

So fast forward 9 months later. We have 342 active (PAYING) clients. Let me reiterate PAYING. I am not counting Groupon, trials, etc…….

I am talking about recurring monthly billing. So while some boot camps say we have XXXX clients and most of them are human billboards, trials, etc….. We actually have 342 paying clients.

I actually get an email on the first showing me each and every client’s transaction. See below DID YOU NOTICE #342 8-)

Your scheduled payment was processed.
Customer ID: 342
Customer Name:
Customer Email:
Contract ID:
Payment Account Type: CC
Amount $97.00
Date: 6/1/2011

Merchant Name: THE CAMP

The other day I was looking in the magazine and  I saw the below ad for the first time (my partner put this ad out). I was so upset that I didn’t think of it first. It was absolutely BRILLIANT (later I found out her husband Luis was the mastermind behind it).

Notice how she used our USP (unique selling proposition). That’s where it says “The Only Boot Camp…….”

Notice how she uses risk reversal ” Guaranteed weight loss or your money back”.

Notice social proof from everyday people AND a bikini model. (very important to cover both end of the spectrum)

Notice more social proof from Medical community (builds trust): “Preferred weight loss program for Prime Care Chino and 133 local doctors”

Notice low barrier of entry offer: As low as $47 (that’s for twice a week program)

Notice use of lead generation. (Video lead generation totally out pulls crappy reports) Give something with some real value a generic report found on every other fitness site is NOT good enough anymore.)

What you can’t notice is probably the most important factor in advertising. PLACEMENT. We have negotiated the first page on the right hand side inside of this magazine. In front means more exposure and right hand side definitely pulls left hand side of the page.

 

 

 

 

 

 

 

Breakdown of our numbers for May

342 clients X $97 per month = $33,174.00
Rent = $2000.00 (Yes I negotiate hard)
Utilities&Cleaning = $306.00
Payroll = $2870.00 (I sure as hell don’t teach and Alejandra phased herself out)
Insurance = $150.00
SEO = $800 (Got to dominate the search engines)
Off line Ads = $1800
Contact Formula & Aweber = $138
Credit Card Processing = $934

Net Profit = $24,176.00

So I got into a big fight with “boss lady”about my paycheck. It’s all caught on tape.

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21 Comments

Sako Yakinian

03. Jun, 2011

Love the ad bro! I definitely would love to swipe…i mean borrow some ideas off it :)

Nice video lol classic!

michael

03. Jun, 2011

Sam, i tried to use your opt-in but it keeps coming up as an error.

Can you please have a look at it or can you please manually add me and then send out your bank account busting blueprint.

Cheers all the way from Australia
Been a huge fan and follower for ages.
Mick.

sam

03. Jun, 2011

@ Sako: Lol. You can swipe everything brotha.

@ Michael: Thanks for the kind words. Really appreciated.
I have added you to the lost. Welcome

Kaiser Serajuddin

03. Jun, 2011

Sam, spent a bundle on ads and was disappointed with the results – thought I had a tone of clicks in it, but your ad smokes it. Awesome work, and I’m calling all my ad reps to run again this month with everything you’ve got here. That’s what I call REAL passive income. Good shit bro.

sam

03. Jun, 2011

@Kaiser:

Make sure to have a
1) STRONG OFFER.
2) STRONG GUARANTEE
3) COVER MALE, FEMALE SOCIAL PROOF AS WELL AS BOTH ENDS OF SPECTRUM.(MODEL AND AVERAGE PERSON)
4) GET A RING CENTRAL NUMBER SO YOU KNOW EXACTLY HOW MANY PEOPLE CALLED
5) CLEARLY STATE YOUR USP AND WHAT MAKES YOU DIFFERENT THAN ANY OTHER FACILITY
6) SCARCITY (THIS CAN GET PLAYED OUT CUZ PEOPLE ARE USED TO LIMITED TIME OFFERS)

LET ME TAKE A LOOK AT IT ONCE IT’S DONE HOMIE

Alejandra Font

03. Jun, 2011

LOL…you are too funny!!

We make an awesome team! and yes, my husband is brilliant!!! Only surround myself with quality. Thanks for everything, I appreciate you!

Rob King

03. Jun, 2011

Awesome Sam

I have some room to grow my bootcamps, time to implement some of this awesome info from you.

As always thanks man!

Great info.

Rob
http://www.RobKingFitness.com

sam

04. Jun, 2011

Rob,

You’re very welcome my friend. You by now are probably passed me up in the tax category. (That means you make more). I am glad that I can have a little part in it Rob. You’re a genuine friend.

sam

03. Jun, 2011

Awwww. Alejandra……

Why all of the sudden you trying to be nice to me in public.

Fernando Rodriguez

03. Jun, 2011

That’s an awesome formula, thank you guys this is exactly what I was needing. I preciate it. You are right Sam the limited offer is not working as well anymore all the trainers around this area are definitely playing that out around here. Every where I look somebody is doing limited time offers or low balling everything.

Zach marcy

03. Jun, 2011

This is STRONG! In actuality I want to put something similar on my lead boxes that stimulates a person to put their information on the box. A hybrid tweak of this would probably work. Good stuff!

Nick

03. Jun, 2011

Thanks for all the massive value Sam!

sam

03. Jun, 2011

I am sooo glad everyone is enjoying these posts. I really appreciate the good vibe and energy.

Christian

04. Jun, 2011

Great post, I love the break down of your expenses. We do this every month to find out where we can be more profitable. Great post and awesome job Alejandra

sam

04. Jun, 2011

Thanks Christian,

You got to have one of the most profitable businesses per square feet in the country.

Kaiser Serajuddin

05. Jun, 2011

will do dude

Monty

06. Jun, 2011

Great stuff Sam! So glad you have this blog as a resource now! Look forward to working with you as a coach someday.

sam

06. Jun, 2011

Thanks Monty. Thank you so much for reading. You are a class act my friend. Much love and respect

Jana Holland

09. Jun, 2011

Love this, Sam. As usual – a class act! Hey, Buddy – whatcha gotta do to be on the Advisory Board, anyhows?

sam

10. Jun, 2011

Hi Jana,
THANK YOU very much for the kind words my friend. Consider it done all I ask to be on the advisory board is to give me a original blog post not found anywhere else that helps the fitness industry.
Can’t wait to introduce your nutrition program to my clients and give my best to Ron ;)

Kaiser Serajuddin

11. Jun, 2011

This video is way funnier the second time around. You won’t find a better explanation of the 80:20 rule. Alejandra, you’re calmer than Jesus to put up with Sam’s jabbering. Sam chill before boss lad busts a cap in you one of these days.

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