Personal Trainer Scott Alexander

Posted on 27. May, 2010 by in Fitness Marketing Systems

I have a feeling Scott wont be speaking at the next Perform Better Seminar.

I have a feeling Scott won’t be speaking at the next Perform Better Seminar.

Based on the positive feedback the last blog post on a PERSONAL TRAINER DONE REAL GOOD, Dana White, I decided to come back with another installment …

Now this choice may be a little more controversial than the last one (and considering Dana that says a lot), but you’ll find it’s a guy that has no doubt used personal training to accomplish a lot in his life and at the very least stand as a role model to lifestyle design in action.

I’m talking about Scott Alexander, a minor celebrity across the pond, with the title of being “the vainest man in the U.K.”.

I’m going to share a video of Scott with you in a second, and from it you’re going to see that he’s almost a caricature of a person; in some ways it’s hard to believe that people like him are out there.  But before you chalk him up as a over-tanned Jersey Shore type, there are a few things you should know about him …

He’s extremely ambitious and has the work ethic to match.  The quick and dirty on him is that he’s worth something like 50 million (in euros, pounds, or whatever you guys from the UK are using these days).  He started as a trainer to the highly affluent, and took this role and turned it into being their VIP concierge into all the finer things in life, particularly luxury cars and real estate.

And Scott practices what he preaches, staying in fantastic shape and building up his own personal wealth considerably.  When you really look at what’s behind the materialistic image, you see a guy that’s done a lot of things right as a trainer, and I’m sure many of us can or should relate to:

– realizing that fitness is a lifestlye service, and playing up that part of it

partners with his clients to create an ideal lifestyle for himself and them

– used his clients to grow his career even further

In terms of personal image, we’ve got a lot of guys like Scott in New York, and in business terms, he reminds me of many TLTs  I’ve met over the years.  His marketing plan isn’t one of projecting that he needs business.  If you check out Scott’s site, you’ll notice that YOU probably have a better and more updated site than his.  In that case I imagine that his business is done through a lot of offline lead generation and referrals.


What television really needs is more role models like Christian Troy.

What television really needs is more role models like Christian Troy.


He’s kind of a real world example of Christian Troy from Nip/Tuck (now regrettably off the air).  If you’re on the UNDERGROUND NEWSLETTER you’ve heard me talk about the show.  There’s in fact a lot you can learn from that fictional character and high end plastic surgery in general.  I like especially how they lead every new patient toward a sale with their question “tell me what you don’t like about yourself” (very similar to the 100K question that we discuss frequently here).

So despite the kind of guy Scott strikes you as, the take home messages are to realize the bigger role you can be playing as a trainer, and from all of the people you’re trying to help, don’t forget to keep the spotlight on you on occasion.  Your clients won’t be mad at you for it – in fact you’ll attract more of them.  It was when I stopped being a valet to my clients and instead became a role model that things turned around.  If you haven’t stepped into that role yet, wait til you see what it does for you.

I’ll let this video tell you the rest.  It’s sure to jolt some kind of reaction out of you – let me know what you think at bottom.

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28. May, 2010

This happy chappy certainly gives a good example of some of the types of attitudes that one must have to achieve success business, that still doesn’t change the fact he is a bit of a tool.

When I lived in the UK a few years ago I watched a TV show about Britains biggest spenders, this guy bought a village in Hungary (or some other eastern europe country) and named it after himself.

He’s actually not very good as a personal trainer (from what I have seen on TV) but demonstrates what a strong image, a vision, hustle, some balls and a looooot of ego can do for you.

Hey Gang! A few words to committ to memory.
Whatever you want to achieve you can – if you have a belief system that corresponds to your goals. If you want to make more money you have to have a belief system that says you believe you can make more money. If you want to meet the right person you have to believe that you can meet the right person. If you want to succeed at something – you have to believe that you can succeed at it.

The subconscious does not distinguish between what is good and bad for you – it simply acts on your instructions – those instructions are your energy signals – which are your thoughts and beliefs. So while you may want to achieve a certain goal – if you don’t believe that you can, if you regularly think about why you can’t do something instead of why you can – then you are instructing your subconscious to create situations for you so that you don’t achieve your goals. This is why it is so important to eliminate negative thinking and create a positive thinking pattern.

Dave Parise


28. May, 2010

Good feedback Oliver – that sums it up real well.
And great post Dave. I’d add that taking the actions that ensure success makes the subconscious start to believe automatically.


28. May, 2010

Kaiser, awesome post as usual.

What a character! But you’re completely right – you have to look behind the materialism of this guy and see there are some good lessons to learn from him.

Keep up the amazing work! Looking forward to your next post.


28. May, 2010

My kind of dude. Good shit as usual brolly.


31. May, 2010

I suppose success means different things to different people. For me it’s health, happiness and family, for him it’s the approval of others. He’s not right or wrong in what he considers success, but you have to wonder if his kind of lifestyle is predetermining him to a lonely life.

Devon NYC

09. Jun, 2010

Haha! LOL! That post was funny as hell Kaiser.

But I agree with you – even though this guy is an ego maniac you have to give it to him – he’s really done a lot and made good with being a trainer –

Awesome post! Kep up the awesome work bro.


09. Jun, 2010

Great post Kaiser – this is proof there’s more than one way to be a trainer.

Kaiser Serajuddin

12. Jun, 2010

I’m glad this post got a positive response in general from everyone. Yes, Bill you’re right – it goes to show that success can be anything you want it to be – Scott’s an example of that, and the fact that fitness can get you there.


23. Jan, 2012

Scott is a rockstar. He will be hated as such. People who are afraid to achieve and who are afraid to wear their f***king balls… will hate on him on blogs, forums and on youtube.

Like his tat says… LOVE it or HATE it… Number 1.

Thank you Scott.


09. Feb, 2012

Actually his number plates say No 1.
He thinks this means Number 1, but it actually reads as ‘No one’…..which I think is irony personified.

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